Digital Marketing MA (London Campus)

University of Portsmouth

Study MSc Digital Marketing at the University of Portsmouth London, a TEF Gold-rated University based in the thriving business and creative district of Walthamstow. This course focuses on how digital technologies, data and platforms are transforming marketing practice. You’ll develop expertise in digital marketing strategy, analytics, consumer behaviour and innovative marketing approaches, learning how to design and evaluate effective campaigns. Through hands-on learning, you’ll work with industry-standard data sources and tools to analyse performance, understand audiences and create targeted digital strategies. You’ll build practical skills in communicating insights and presenting solutions to stakeholders. Your final project allows you to explore a real digital marketing challenge, applying data-driven thinking and strategic insight. Graduates are well prepared for roles in digital marketing, analytics and online brand management across industries. Course highlights Develop expertise in digital marketing strategy and data-driven decision-making. Learn to use analytics, metrics and performance data to optimise campaigns. Build skills in consumer insight and targeted audience engagement. Explore innovative digital marketing techniques and tools. Apply your learning through a final project focused on a real digital challenge.