Digital Marketing BA (Hons)
University of Portsmouth
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

23-SEP-24

time
Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full time

Start date

23-SEP-24

Duration

3 Years

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Sandwich

Start date

23-SEP-24

Duration

4 Years

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Marketing
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A level
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Scottish Advanced Higher
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Access to HE Diploma
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Cambridge International Pre-U Certificate - Principal
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GCSE/National 4/National 5
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
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Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
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England
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Course info

**This is a Connected Degree**Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after youve started your course.**Overview**Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) ...Read more


This is a Connected Degree

Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course.


Overview

Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree. You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development. If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club. You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.


Course highlights

- Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree- Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing- Work with real clients on live briefs as part of your assessments and in our marketing consultancy module- Apply your learning and increase your employability with a paid placement year- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner


Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.Previous graduates of this course have got jobs such as:- digital engagement manager- campaign assistant- marketing assistant- paid social senior account executive- commercial marketing executive- digital marketerGraduates of this course have gone on to work for companies such as:- Awin Global Marketing- Merlin Entertainment- IBM- Cineworld- Virgin Active- ZooplaYou could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.

Key stats

WUSCA ranking
WUSCA student ranking
These are the 2023 rankings, based on ratings given by past and current students.
35/81
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2024
23rd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2024
47th
Computer Science
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 95 = 5% Drop-out rate Source: UNISTATS, 2019
5%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
100%
Average salary
Average salary
Source: UNISTATS, 2019
Computer Science graduate salary at this uni
£23,000
UK Computer Science graduate salary
£25,000
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 95 = 5% Drop-out rate Source: UNISTATS, 2019
5%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
100%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£23,000
UK Marketing graduate salary
£22,000
What students say
M
Maryam
18 Jan 24

The best aspect is events and kind people..Read more

A
Adela
18 Jan 24

Worst is living in halls where they do renovations and Unite Students are not helpful about it at all. Best is just the people and the teachers, I would never expect to have..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBC - BBB Grades / Points required

Scottish Advanced Higher:

Not currently available, please contact university for up to date information.

UCAS Tariff:

112 - 120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

Cambridge International Pre-U Certificate - Principal:

Not currently available, please contact university for up to date information.

GCSE/National 4/National 5:

Not currently available, please contact university for up to date information.

International Baccalaureate Diploma Programme:

29 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

H3,H3,H3,H3,H4 - H3,H3,H3,H3,H3 Grades / Points required

Pearson BTEC Level 3 National Diploma (first teaching from September 2016):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDM - DMM Grades / Points required

T Level:

M Grades / Points required

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015):

Not currently available, please contact university for up to date information.

112-120 points from 3 A levels.

112-120 Tariff points.

112-120 points from 3 A levels, or equivalent.

112-122 Tariff points from the Access to HE Diploma.

Cambridge Pre-U score of 54-56.

5 GCSEs at grade C/4 or higher including English Language or Literature

29 points from the IB Diploma. 655/754 at Higher Level - 29 points from the IB Diploma. 664 at Higher Level.

Not currently available, please contact university for up to date information.

Acceptable when combined with other qualifications.

Acceptable when combined with other qualifications.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

112-120 points from the Advanced Welsh Baccalaureate including 2 A levels, plus the Advanced Skills Challenge Certificate.

Popular A-level subjects

Computer Science

Top 5 A-levels taken by students who study this subject at uni.

Mathematics
24%
Information & Communication technology
24%
Media Studies
23%
Computing
22%
Business Studies
15%
HESA
Marketing

Top 5 A-levels taken by students who study this subject at uni.

Business Studies
42%
Psychology
28%
Media Studies
23%
Sociology
18%
Mathematics
13%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£18,100 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
M
Maryam
18 Jan 24
Digital Marketing MA
The best aspect is events and kind people...
Read more
A
Adela
18 Jan 24
Digital Marketing MA
Worst is living in halls where they do renovations and Unite Students are not helpful about it at all. Best is just the people and the teachers, I would never expect to have...
Read more
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How Digital marketing students rated:

Student rating
( 4.1) 38 reviews
5 star
35%
4 stars
50%
3 stars
13%
2 stars
0%
1 star
2%

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( 4.2) 2,534 reviews
5 star
40%
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47%
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12%
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Uni info

University of Portsmouth
University of Portsmouth , Portsmouth

The University of Portsmouth is located in the centre of the UK’s only island city....

Student rating
( 4.2) View reviews
CUG ranking
47th
University of Portsmouth
University House Winston Churchill Avenue Portsmouth PO1 2UP United Kingdom
Nearest train station: Portsmouth & Southsea  0.1 miles away

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