Take a critical, creative and challenging approach to the study of digital marketing in the 21st century.

As part of this course, you’ll:

Develop in-demand specialist skills in digital marketing, communications, and marketing management

Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts

Learn how to respond effectively to new ideas and changing circumstances

Practise addressing complex business, organisational and societal problems with an open and critical mindset

Be able to apply specialist skills that you’ll use in the workplace

You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oreal, Elle and Apple.

CIM course accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). But what exactly does this mean? The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. This accreditation means that the course content maintains the CIM’s standards of education. Essentially, you’ll be taught at a high standard that will prepare you for work in industry.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

Our graduates are working as marketing executives, account executives, brand managers and marketing managers. You'll focus on developing practical, specialist skills and knowledge to use in the workplace to ensure a wide range of career opportunities will be open to you.