Curious about studying Digital Marketing - BA (Hons)at Leeds Beckett University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Leeds Beckett University-City Campus
Full Time
Sep 2026
3 Year
Learn to be bold and create impact
Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact. You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running. As part of this course, you’ll: - Develop in-demand specialist digital marketing skills across communications and marketing management - Understand how organisations operate, adapt, and thrive within changing social, global, and ethical environments - Respond to emerging technologies and trends, from data and AI to new platforms and changing consumer behaviours - Tackle real-world business and societal challenges with creativity and critical thinking - Apply your learning through hands-on projects that reflect current industry practice and expectations
Find out moreDigital marketing brought to life From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there. As a student on this course, you’ll have opportunities to: - Be mentored by marketing practitioners - Hear from guest speakers working at the cutting edge of marketing and advertising - Gain international experience through overseas study - Take an optional placement year - previous students have worked with major brands such as Universal, L’Oréal, Elle, and Apple You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects.
Gain professional recognitionThis course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employers value most. By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation. You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into your marketing career.
Why study the BA (Hons) Digital Marketing course at Leeds Beckett University?- Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV - Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing - Work with real clients on industry briefs and engage directly with industry experts through Leeds Business School's guest lecture series - Showcase your work by publishing on the Marketing Leeds site to demonstrate the breadth of your marketing abilities - Study a professionally accredited marketing course that employers recognise and trust
Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession. Optional modules may also be available for this course.
Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the future. Optional modules may also be available for this course.
Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored. Optional modules may also be available for this course.
Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan. By the end of the module, you'll be able to communicate more clearly, concisely and ethically when carrying out a variety of tasks for a range of audiences. Optional modules may also be available for this course.
Discover the concepts and tools related to web and social media analytics. This module will develop your skills in a selected suite of web and social media analytics tools to help you track, monitor and analyse the performance metrics of marketing activity and campaigns. You'll begin to understand the importance of these techniques in developing informed insights into the effectiveness of online marketing activities and customer behaviour. Optional modules may also be available for this course.
Learn about content marketing and its strategic importance to an organisation. You’ll be given the opportunity both to analyse the content marketing approaches of corporates and develop a content marketing plan for a ‘live’ organisation. Optional modules may also be available for this course.
Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles. By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stakeholders, and organisation. Optional modules may also be available for this course.
Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors. Optional modules may also be available for this course.
Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations. By the end of the module, you'll be able to propose innovative solutions to organisational problems through strategic marketing. Optional modules may also be available for this course.
Understand and evaluate the impact that the digital environment has on organisations, their operations, and the knowledge and skills required to optimise digital marketing performance. This module will consider the requirements and behaviour of key stakeholder groups in the context of digital marketing strategy and tactics to support customer-centric optimisation. Optional modules may also be available for this course.
This module will present, examine and analyse the varying role of digital marketing metrics within organisations and how the appropriate choice of measurement techniques supports effective strategic decision-making. Optional modules may also be available for this course.
This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project. Optional modules may also be available for this course.
Placement Year
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year. Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
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