Digital Marketing BA (Hons)
Birmingham City University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.0) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Parkside Building Campus

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Study mode

Full Time

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Start date

SEP-25

time
Duration

2 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Parkside Building Campus

Study mode

Full Time

Start date

SEP-25

Duration

2 Years

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Subjects

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Marketing
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Exam type

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A level
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Scottish Higher
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Scottish Advanced Higher
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UCAS Tariff
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Access to HE Diploma
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
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Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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Location

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England
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Scotland
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Wales
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Northern Ireland
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EU
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Course info

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:- Digital is the shared digital media experience between brands, users, technologies and trends.- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.You’ll be ...Read more

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:- Digital is the shared digital media experience between brands, users, technologies and trends.- Marketing is how marketers add value to their brands and user experiences by fulfilling desires.It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector.You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers.BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
76/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
51st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
92nd
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 89 = 11% Drop-out rate Source: UNISTATS, 2019
11%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
96%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£21,000
UK Marketing graduate salary
£20,000
Publishing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 86 = 14% Drop-out rate Source: UNISTATS, 2019
14%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
94%
Average salary
Average salary
Source: UNISTATS, 2019
Publishing graduate salary at this uni
£18,000
UK Publishing graduate salary
£18,000
What students say
E
Elizabeth
05 Oct 24

very chill..Read more

G
Gracie
04 Oct 24

The campus is very modern and clean with good facilities. A short walk from the city centre so ideal for commuters...Read more

Modules

Modules (Year 1)
Modules (Year 2)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBB Grades / Points required

Scottish Higher:

Not currently available, please contact university for up to date information.

Scottish Advanced Higher:

Not currently available, please contact university for up to date information.

UCAS Tariff:

120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

International Baccalaureate Diploma Programme:

30 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

Not currently available, please contact university for up to date information.

T Level:

M Grades / Points required

A Level: 120 UCAS tariff points / BBB (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered.

120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)

120 UCAS tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC)

Not currently available, please contact university for up to date information.

Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction. Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered.

Obtain a minimum of 30 points overall

Minimum of 120 UCAS tariff points, achieved in five Higher level subjects

120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

120 UCAS tariff points. Diploma accepted with one A Level or equivalent level 3 qualifications. Extended Certificate accepted with two A Levels or equivalent level 3 qualifications.

Merit overall. All subjects accepted but Craft and Design and Media, Broadcast and Production preferred.

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Music
50%
Business Studies
23%
Mathematics
16%
History
15%
Psychology
15%
HESA

Tuition fees

Students living in

England

£11,100 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£11,100 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£11,100 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£11,100 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£17,710 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£17,710 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

£17710 Per year

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
G
Gracie
04 Oct 24
Digital Marketing BA (Hons)
The campus is very modern and clean with good facilities. A short walk from the city centre so ideal for commuters....
Read more
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How Digital marketing students rated:

Student rating
( 4.4) 8 reviews
5 star
51%
4 stars
37%
3 stars
12%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.0) 2,187 reviews
5 star
32%
4 stars
46%
3 stars
18%
2 stars
3%
1 star
1%
Search reviews that mention

Uni info

Birmingham City University
Parkside Building Cardigan Street Birmingham B4 7BD United Kingdom
Nearest train station: Birmingham Moor Street  0.4 miles away
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