On this course you will: experience an unrivalled opportunity to study two closely aligned disciplines: marketing and public relations. Organisations often take an integrated digital approach to communication, bringing together these two disciplines to help drive success. While marketing focuses on relationships with the customer, PR manages relationships with a broader range of stakeholders including employees, the government and the media develop strategic thinking, informed by theory, and apply this to live client work to produce communication solutions that aim to drive positive social change consider how organisations build and maintain reputations, create social capital and manage issues and crises develop storytelling skills to inform the media and persuade audiences create authentic and shareable multimedia content such as video, photography, podcasts, infographics and blogs, for a range of social media platforms undertake research to gain insights from data that can inform your decision making, and measure the effectiveness of campaigns, using a range of analytics and metrics appreciate how businesses use search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and influencer marketing, alongside more traditional forms of advertising, to drive more traffic to their websites, generate leads and increase sales gain a wealth of experience through work placement and volunteering opportunities gain hands-on experience creating engaging content, including videos, podcasts, and photography understand the secrets behind viral social media content and learn techniques to capture attention in a crowded digital world develop skills in organising and managing events for various companies and causes, enhancing your practical experience master the art of writing compelling press releases, website content, blogs and magazine features delve into the world of SEO and discover how algorithms influence website rankings in organic searches on Google learn about consumer buying behaviour and strategies to convert leads into sales, a key skill in digital marketing and prepare for a dynamic career by working with clients to develop and implement effective communication plans. See the Programme Leader explain more about the course