Digital Marketing and Philosophy & Ethics (with Foundation Year) - BA (Hons)

Liverpool Hope University

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Through close attention to the primary texts of philosophers such as Plato, Aquinas, Descartes, Hume, Kant and Nietzsche, our Philosophy and Ethics degree will help you learn to analyse and evaluate arguments, and to compose and communicate your own ideas in a reasoned way. You will have a grounding in the foundational questions of philosophy. As you progress, you will look in depth at philosophy of religion, political philosophy, applied ethics and issues of human personhood, artificial intelligence and animality. The degree is taught by a core team of critical academics who are passionate about teaching and are internationally recognised researchers and writers. This degree will equip you with the intellectual skills and perspectives needed to face the ethical and ideological challenges of the contemporary world.ou.