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Digital marketers who can engage audiences in online and digital spaces are in demand. Our industry-focused BSc (Hons) Digital Marketing Management aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining knowledge from business management, digital marketing, web design and app development, we offer you the skills needed for success in this growing digital business and e-tail
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Digital marketers who can engage audiences in online and digital spaces are in demand. Our industry-focused BSc (Hons) Digital Marketing Management aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining knowledge from business management, digital marketing, web design and app development, we offer you the skills needed for success in this growing digital business and e-tail sector.Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Bolton’s industry-focused BSc (Hons) Digital Marketing Management degree offers you the skills and understanding you’ll need for a career at the forefront of this rapidly-evolving area of business and e-commerce.Inspired by the thinking of the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today’s digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.Our expert team will support you to build your marketing knowledge from fundamental principles up to advanced topics. You’ll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You’ll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We’ll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager’s toolkit. Moreover, we’ll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.Live briefs, guest lectures and specialist modules will support you to gain experience in a range of digital marketing techniques and develop the essential practical and technical skills you’ll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing and e-commerce manager.
This is the fee you pay if you live within Other UK.
Please confirm the most up to date fee with the individual institution.
£9,250
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within England.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
£9,250
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within Scotland.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
£9,250
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within Wales.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
£9,250
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within Northern Ireland.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
£9,250
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within Channel Islands.
Please note, this is a with fee and subject to change.
£12,450
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you live within the European Union.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
£12,450
per year
This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.
This is the fee you pay if you are an International student.
Please note, this is a with fee and subject to change.
Please confirm the most up to date fee with the individual institution.
The University of Bolton is a progressive institution in the north west of England, delivering a comprehensive variety of undergraduate and postgraduate degree programmes with a student-focused approach to learning. They consistently rank highly for their teaching quality and student satisfaction, with the Complete University Guide (2022) rating them in the top 10 nationally and 1st in the North West for the 4th year running. Students benefit from an enriching and enjoyable university education with passionate lecturers, superb facilities and a high employment rate after graduation.
The university is set on a modern, town-centre campus in the Greater Manchester region that has received significant investment over the past four years, transforming campus buildings and installing state-of-the-art facilities.
