Digital Marketing and Data Analytics MSc
York St John University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.3) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

York St John University

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Study mode

Online

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Start date

SEP-25

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Duration

18 months

Course info

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Qualification

MSc - Master of Science

Location

York St John University

Study mode

Online

Start date

SEP-25

Duration

18 months

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Computer Science
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Domestic
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Course info

Study online and gain an innovative degree delivered in partnership with an industry leading digital marketing agency, Mediaworks.Give yourself a competitive edge in the increasingly digital led marketing industry. Discover how digitally focused marketing strategies can integrate with more traditional techniques. Learn to use these strategies to attract new customers, build loyalty and meet consumer needs.Course overviewThis course combines academic theory and research with practical learning, ...Read more

Study online and gain an innovative degree delivered in partnership with an industry leading digital marketing agency, Mediaworks.

Give yourself a competitive edge in the increasingly digital led marketing industry. Discover how digitally focused marketing strategies can integrate with more traditional techniques. Learn to use these strategies to attract new customers, build loyalty and meet consumer needs.

Course overview

This course combines academic theory and research with practical learning, giving you a deep understanding of digital marketing activities within organisations. When you study with us you will:

  • Learn about key concepts in digital marketing, data analytics and organisational strategy
  • Explore online visitor and buyer behaviour
  • Learn to connect theory with practice in creative and innovative ways
  • Learn to map customer journeys
  • Investigate mobile and social media marketing
  • Investigate the impact of digital marketing and data analytics within organisations

We have designed this course in partnership with leading digital marketing experts at Mediaworks. They will deliver some of your lectures and give you insights into the latest developments from industry.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
10/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
100th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
101st
What students say
A
Alexa
10 Feb 25

Best: Wonderful atmosphere, lots of staff willing to help students, inclusivity Worst: Having to wake up early for 9am lectures (I now have 2 this..Read more

M
Mahesh
08 Feb 25

York St John University has several strengths and areas for improvement when it comes to studying there. Good Aspects: 1. Supportive Learning Environment – The university is..Read more

Modules

Module Options
IDP Connect

Entry requirements

Students need to have a 2:2 in an undergraduate degree from a UK ENIC listed institution; Experience: Current or recent work experience. If your degree is in an unrelated subject, but you can provide evidence of relevant professional experience, your application may still be considered.

Tuition fees

Students living in

Domestic

£9,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£9,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£9,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Data Analysis reviews

Data Analysis
Data Analysis
Marketing
Digital marketing
A
Alexa
10 Feb 25
Digital Marketing and Data Analytics BSc (Hons)
Best: Wonderful atmosphere, lots of staff willing to help students, inclusivity Worst: Having to wake up early for 9am lectures (I now have 2 this...
Read more
M
Mahesh
08 Feb 25
Digital Marketing and Data Analytics MSc
York St John University has several strengths and areas for improvement when it comes to studying there. Good Aspects: 1. Supportive Learning Environment – The university is...
Read more
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How Data Analysis students rated:

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( 4.4) 8 reviews
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4 stars
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How all students rated:

Student rating
( 4.3) 2,061 reviews
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45%
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Uni info

York St John University
Lord Mayor's Walk York YO31 7EX United Kingdom
Nearest train station: York  0.4 miles away

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