Digital Marketing and Business Management - BA (Hons)
Abertay University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?

Different course options
4 options available
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Abertay University

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Study mode

Full Time

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Start date

SEP-26

time
Duration

4 Years

Course info

Select a course option


Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Abertay Campus

Study mode

Full Time

Start date

SEP-26

Duration

4 Years

SELECT

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Abertay Campus

Study mode

Full Time

Start date

SEP-26

Duration

3 Years

SELECT

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Abertay University

Study mode

Full Time

Start date

SEP-26

Duration

4 Years

SELECTED

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Abertay Campus

Study mode

Full Time

Start date

SEP

Duration

4 Years

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Subjects

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Business & Management Studies
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Marketing
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Exam type

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A level
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Scottish Higher
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Scottish Advanced Higher
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HNC (BTEC)
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HND (BTEC)
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Scottish HNC
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Scottish HND
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T Level
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Location

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Domestic
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Other UK
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England
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Scotland
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Wales
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Northern Ireland
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EU
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Rest of World
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Course info

Start building your future as a highly effective marketer and manager. From viral videos to influencers promoting their favourite products, youve seen and shared the work of digital marketers. Develop your marketing expertise and business skills for the digital era. It’s a great way to start building your career. You’ll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems. You’ll cover topics ...Read more

Start building your future as a highly effective marketer and manager. From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Develop your marketing expertise and business skills for the digital era. It’s a great way to start building your career. You’ll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems. You’ll cover topics like social media marketing, business strategy and market research - developing your marketing skills alongside business management.

  UCAS
WUSCA ranking:
WUSCA student ranking
These are the 2025 rankings, based on ratings given by past and current students.
77/279
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2026
116th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2026
94th
What students say
T
Tatiana
29 Jan 25

It is peaceful and warm. I like some of our tutors. Helpful staff. Easy access...Read more

J
Jessica
04 Mar 24

The best aspect of abertay is the library and the worst aspect is the parking facilities for..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBB Grades / Points required

Scottish Higher:

Not currently available, please contact university for up to date information.

Scottish Advanced Higher:

BBB Grades / Points required

HNC (BTEC):

D Grades / Points required

HND (BTEC):

D Grades / Points required

International Baccalaureate Diploma Programme:

30 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

H3H3H3H3 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDD Grades / Points required

Scottish HNC:

Pass Grades / Points required

Scottish HND:

Pass Grades / Points required

T Level:

Pass (C and above) Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

Domestic

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if you live within Domestic. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Domestic. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Other UK

This is the fee you pay if you live within Other UK. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Other UK. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,535 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£15,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£15,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
T
Tatiana
29 Jan 25
Digital Marketing with Events Management - BA (Hons)
It is peaceful and warm. I like some of our tutors. Helpful staff. Easy access....
Read more
J
Jessica
04 Mar 24
Digital Marketing and Business Management - BA (Hons)
The best aspect of abertay is the library and the worst aspect is the parking facilities for...
Read more
Review breakdown
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Graduate employment opportunities
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Internet/wifi
Value for money
Property management

How Digital marketing students rated:

Student rating
( 4.3) 4 reviews
5 star
25%
4 stars
75%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.1) 575 reviews
5 star
34%
4 stars
49%
3 stars
13%
2 stars
3%
1 star
1%
Search reviews that mention

Uni info

Abertay University
Bell Street Dundee scotland DD1 1HG United Kingdom
Nearest train station: Dundee  0.3 miles away

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