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Bachelor of Arts (with Honours) - BA (Hons)
Abertay Campus
Full Time
08-SEP-25
4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Abertay Campus
Full time
08-SEP-25
4 Years
Select a an exam type
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.
Outstanding work placements & study abroad optionsFocussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.
Find out how businesses really operatethrough: - Expert guest speakers. - Projects tackling real-world business problems. - Work placements. - Campaign pitches. - Offsite visits. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.Successfully completing the course takes you
partway towards a professional CIM qualification. All of this enhances your CV so you'll be work-ready.Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.
A flexible degreeYou can tailor your studies to suit your interests and career plans.This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
Top 3 in Scotland for overall student satisfactionOur Business Management courses ranked
top 3 in Scotland for overall student satisfaction(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -
Scotland's Top Modern University - Student Satisfaction(National Student Survey 2023).-
UK University of the Year 2021 - Teaching Quality(The Times/Sunday Times Good University Guide). -
UK Top 10 - Student Satisfaction & Teaching(Guardian Good University Guide 2021).
Exam type
A levelA level:
CCC Grades / Points required
Scottish Higher:
BBBC Grades / Points required
Scottish Advanced Higher:
BBB Grades / Points required
HNC (BTEC):
D Grades / Points required
HND (BTEC):
D Grades / Points required
International Baccalaureate Diploma Programme:
27 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H3,H3,H3,H3 Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
MMM Grades / Points required
Scottish HNC:
Pass Grades / Points required
Scottish HND:
Pass Grades / Points required
T Level:
Pass (C and above) Grades / Points required
To include a literate subjectEntry into Year 2 with BBB to include Business Studies plus one other literate subject
To include a literate subject at B
Entry into Year 2 to include Business Management plus one other literate subject
Business - entry into Year 2
Business - entry into Year 2
To include a literate subject at S5 or H4
To include a literate subject
Business (all pathways)Entry into Year 2 with DDD in Business
Entry into Year 2 with an HNC in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & Public Relations - Graded Unit BEvents Management - Graded Unit BHospitality Management - Graded Unit BHospitality Operations - Graded Unit BManagement & Leadership - Graded Unit BMarketing - Graded Unit BMarketing Communications - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HNC in one of the following:-Accounting - Graded Unit BAdministration & IT - Graded Unit BFashion Business - Graded Unit BHuman Resource Management - Graded Unit BMusic Business - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit B
Entry into Year 3 with an HND in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & PR - Graded Unit BMarketing - Graded Unit BEntry into Year 2 with an HND in one of the following:-Administration & IT - Graded Units BBEvents Management - Graded Unit BHospitality Management - Graded Unit BHuman Resource Management - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HND in one of the following:-Music Business - Graded Unit B
in Core Component.Education & Early YearsLegal ServicesFinanceAccountingManagement & AdministrationAgriculture, Land Management & Production
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
£1,820 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.
£15,000 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.
£15,000 per year
Students from International
This is the fee you pay if you are an International student. Please note, this fee has been confirmed.