Digital Marketing and Business Management BA (Hons)
Abertay University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Abertay Campus

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Study mode

Full Time

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Start date

08-SEP-25

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Duration

4 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Abertay Campus

Study mode

Full time

Start date

08-SEP-25

Duration

4 Years

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Subjects

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Business & Management Studies
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Marketing
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Exam type

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A level
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Scottish Higher
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Scottish Advanced Higher
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HNC (BTEC)
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HND (BTEC)
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Scottish HNC
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Scottish HND
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T Level
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Location

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England
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Scotland
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Wales
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Northern Ireland
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EU
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Rest of World
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Course info

**Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.**From viral videos to influencers promoting their favourite products, youve seen and shared the work of digital marketers. This degree teaches you how to become ones of them. Youll cover topics like social media marketing, business strategy and market research; developing your marketing ...Read more


Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.


Outstanding work placements & study abroad options


Focussed squarely on employability

, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.


Find out how businesses really operate

through: - Expert guest speakers. - Projects tackling real-world business problems. - Work placements. - Campaign pitches. - Offsite visits. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.Successfully completing the course takes you


partway towards a professional CIM qualification

. All of this enhances your CV so you'll be work-ready.Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.


A flexible degree

You can tailor your studies to suit your interests and career plans.This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.


Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked


top 3 in Scotland for overall student satisfaction

(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -


Scotland's Top Modern University - Student Satisfaction

(National Student Survey 2023).-


UK University of the Year 2021 - Teaching Quality

(The Times/Sunday Times Good University Guide). -


UK Top 10 - Student Satisfaction & Teaching

(Guardian Good University Guide 2021).

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
89/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
113th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
99th
What students say
J
Jessica
04 Mar 24

The best aspect of abertay is the library and the worst aspect is the parking facilities for..Read more

SS
SYEDA SANA
02 Mar 24

I love the university and support services by..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

CCC Grades / Points required

Scottish Higher:

BBBC Grades / Points required

Scottish Advanced Higher:

BBB Grades / Points required

HNC (BTEC):

D Grades / Points required

HND (BTEC):

D Grades / Points required

International Baccalaureate Diploma Programme:

27 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

H3,H3,H3,H3 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

MMM Grades / Points required

Scottish HNC:

Pass Grades / Points required

Scottish HND:

Pass Grades / Points required

T Level:

Pass (C and above) Grades / Points required

To include a literate subjectEntry into Year 2 with BBB to include Business Studies plus one other literate subject

To include a literate subject at B

Entry into Year 2 to include Business Management plus one other literate subject

Business - entry into Year 2

Business - entry into Year 2

To include a literate subject at S5 or H4

To include a literate subject

Business (all pathways)Entry into Year 2 with DDD in Business

Entry into Year 2 with an HNC in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & Public Relations - Graded Unit BEvents Management - Graded Unit BHospitality Management - Graded Unit BHospitality Operations - Graded Unit BManagement & Leadership - Graded Unit BMarketing - Graded Unit BMarketing Communications - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HNC in one of the following:-Accounting - Graded Unit BAdministration & IT - Graded Unit BFashion Business - Graded Unit BHuman Resource Management - Graded Unit BMusic Business - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit B

Entry into Year 3 with an HND in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & PR - Graded Unit BMarketing - Graded Unit BEntry into Year 2 with an HND in one of the following:-Administration & IT - Graded Units BBEvents Management - Graded Unit BHospitality Management - Graded Unit BHuman Resource Management - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HND in one of the following:-Music Business - Graded Unit B

in Core Component.Education & Early YearsLegal ServicesFinanceAccountingManagement & AdministrationAgriculture, Land Management & Production

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£1,820 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£15,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£15,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
Business Studies
J
Jessica
04 Mar 24
Digital Marketing and Business Management BA (Hons)
The best aspect of abertay is the library and the worst aspect is the parking facilities for...
Read more
SS
SYEDA SANA
02 Mar 24
MSc Digital Marketing and e-Business
I love the university and support services by...
Read more
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How Digital marketing students rated:

Student rating
( 4.3) 3 reviews
5 star
34%
4 stars
66%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.1) 548 reviews
5 star
31%
4 stars
52%
3 stars
14%
2 stars
2%
1 star
1%
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Uni info

Abertay University
Bell Street Dundee Dundee, City Of DD1 1HG United Kingdom
Nearest train station: Dundee  0.3 miles away

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