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Bachelor of Science (with Honours) - BSc (Hons)
University of Bolton Main Site, Greater Manchester
Full Time
SEP-25
3 Years
Select a course option
Bachelor of Science (with Honours) - BSc (Hons)
University of Bolton Main Site, Greater Manchester
Full Time
SEP-25
3 Years
Select a subject
Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Bolton is a Chartered Institute of Marketing (CIM) Accredited Degree University. Our industry-focused BSc (Hons) Digital Marketing and Management degree offers you the skills and understanding you'll need for a career at the forefront of this rapidly-evolving area of business and e-commerce, along with the benefits of studying a CIM Accredited Degree.Inspired by the thinking of the CIM and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today's digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.Our expert team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You'll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We'll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager's toolkit. Moreover, we'll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.
Exam type
UCAS TariffUCAS Tariff:
104 Grades / Points required
Any subjects are acceptable at Level 3. Relevant subjects are preferred; for example, business studies, psychology, computing or science.
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.
£15,950 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£15,950 per year
Students from International
£47850 Overall cost
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