Digital Content Creation with Integrated Foundation Year - BA (Hons)

Ravensbourne University London

Content is how brands build relationships, grow audiences and drive change. This multidisciplinary digital content creation course covers the entire creative process - from idea generation, audience research and strategy through to production and measuring impact.

1. Graduate industry-ready and boost your employability from day one 2. Become a versatile, multiskilled digital content creator 3. Network regularly with industry figures and work on briefs set by social media agencies and clients 4. Develop your own passion projects and get your story told 5. Build an impressive portfolio of digital content creation work This Digital Content Creation course teaches you how to build long-term brand awareness and engagement through impactful campaigns. At Ravensbourne, you’ll develop the skills to create content that drives successful social media marketing strategies for brands and individuals. Technology constantly evolves, but the principles of storytelling and audience connection remain foundational - and you’ll leave our digital content creation course with both the creative instincts and entrepreneurial expertise to apply them. By your graduation, you'll have an impressive portfolio of digital content creation skills and hands-on experience working with clients.

In the Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of design. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows: Module 1: Diagnostic exploration - making informed choices Module 2: Technical - Technical knowledge in practice Module 3: Specialist - Innovating specialist practice Module 4: Integration - Integrated practice for progression to Higher Education After you have completed your Integrated Foundation Year, you will study the following:

Year 1 introduces content creation fundamentals - experimenting with photography, video production and editing, and developing a deeper understanding of social media strategy. You'll also explore graphic design, branding, digital ethics and consumer psychology, with early experience pitching to clients. Modules may include: - Rave Beginnings - Storytelling with Social Media - Core Production Skills - Branding Communication - Social Media Strategy & Creation - Employability & Professionalism

Year 2 deepens your social media and brand strategy skills, and where you’ll build campaigns that include influencer marketing and public relations. Your video production skills will advance, with cinematography, motion graphics and basic animations. Modules may include: - 360 Campaigns - Preparing for Industry - Motion Graphics & Animated Storytelling - Advanced Content Production - Innovation Sprints - Live & Work-based Learning Year 3 Final year prepares you for industry, responding to client briefs and collaborating with peers to build a standout portfolio, explore the future digital landscape, and where your future lies with in it. Your final semester will culminate in a self-directed strategic content project. Modules may include: - Situating Practice - Live Pitch - Market Research & Methods - Competition Briefs - Rave Futures - Major Project All modules are subject to revalidation.