Our Digital Business MSc equips you to lead any digital initiative, including the cross-functional automation of marketing and supply chain functions and business analytics. Learn also to plan digital ventures and explore the possibilities to start-up your own business. Our contemporary Digital Business MSc prepares you for the complex and ever-changing digital landscape.Digital technologies have changed the way organisations conduct business. They afford new ways of working and new opportunities. However, they also present new challenges for businesses.Demand for digital business professionals is high. Throughout this programme, employability activities and coaching are purposely interwoven into learning. This will help to set you up for a career in multiple areas of the digital business industry.It covers the core components of digital business, including:leading-edge technologies, such as artificial intelligence and data analyticsconsultancy based practice to support real clientsidentifying and planning for digital startupslong-term business strategiesinnovation managementbusiness processes involving customers and suppliersbusiness analytics to inform decision‑makingdigital marketingproject managementthe alignment of people behaviour for digital benefits realisationE-commerce pathwayThe Digital Business MSc programme is also available as a specialist E-commerce pathway. This programme focuses specifically on digital commerce.