BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design, art direction and creative direction. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL).

• You'll be taught by a team of practitioners who bring a diverse range of experiences to the course from working with magazines, fashion and lifestyle brands, production companies, artists and institutions.
• Briefs, workshops, lectures and seminars support and invite you to develop your creative network and find opportunities for meaningful collaborations, important for progression into industry or continuing education.
• Pitching and presenting regularly enables you to confidently communicate your proposals, visual strategies and solutions to collaborators, clients and audiences.
• Your experiences, identities and research interests will inform your view of the creative industries and the wider world. You'll develop your critical analysis skills through studio seminars, crits and the Design School wide Contextual and Theoretical Studies Programme.

Throughout the course you will gain expertise in the practical aspects of visual communication, narrative construction and collaboration. Many projects will offer you the freedom to explore self-directed themes and we will support you to propose, visualise and realise sophisticated visual projects. Additionally, the course will open up possibilities to collaborate with students within and outside of the course, pulling together teams of designers, photographers, filmmakers, illustrators or other media specialists to fully realise your ambitions and develop your practice in art direction and creative direction. London College of Communication is home to excellent and extensive facilities from analogue to digital, which will help you to gain a wide range of skills relevant to your subject and profession.

London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.