Learn how computer science, data analytics, and AI drive innovation and enhance everyday experiences in the creative industries.

The MSc in Data Science and AI in Creative Industries builds on your experience in creative and non-technical subjects to prepare you for professional roles in the rapidly evolving fields of creative technology, data science and AI. This course takes an experimental and exploratory approach, enabling you to investigate fundamental conceptual and technological frameworks. You will engage with a range of computational approaches to data science questions, using your specialist knowledge to interrogate and redefine the boundaries of data science and AI, presenting innovative solutions based on experimental research data and methods. This course is for those looking to break into data science and AI from non-technical backgrounds.

The course focuses on tackling complex data science problems within creative technology and functional AI. Through project-based learning, you will enhance your skills in modern programming languages, machine learning methods, experimental tools, and data analysis. The course supports a critical and ethical approach, reflecting on the social implications of data science and AI on society. There is an emphasis on interdisciplinary collaboration and creative problem-solving to strengthen your technical and teamwork skills, critical thinking, and your proficiency in analysing, validating, and interpreting data.