The aim of this Professional Doctorate programme is to produce a qualification which, whilst being equivalent in status and challenge to a PhD, is more appropriate for those pursuing professional rather than academic careers. Our DAg programme comprises taught modules and two work-based research projects, carried out through two-day workshops, distance learning and a mixture of live and virtual supervisory meetings. While the primary academic focus is on the completion of an advanced piece of research, the collaborative route provided by a work-based research project provides an ideal opportunity to embed new knowledge in the workplace and ensure that research is relevant to industry. As such, it is crucial that a student’s employer is supportive of both their research aims and the time commitment that the proposed research will involve. Self-employed students should aim to undertake research which will be closely aligned to their business.