Cultural data is digital data about human culture and society. In this MA you'll learn the concepts and methods for how cultural data is created, managed, analysed and communicated. You'll get a grounding in how the digital world works in practice, how to manage digital projects and an opportunity to learn about digital culture and how digital products are created.

Course description

Learn how to create, manage, analyse and communicate cultural data.

Data is the new oil, and cultural data is all around us, influencing every aspect of our lives, from work and leisure, to e-commerce and relationships.

Cultural data can be anything from digital representations of ancient documents, artefacts and environments to present-day social media, digital arts, shopping apps and virtual worlds. It draws on a diverse range of digital and computational methods for its creation, management, analysis and communication: from digitisation, databases, data standards, citizen science and web apps, to computational linguistics, data visualisation, machine learning (AI) and user-centred design.

You don't need a background in information science, computer programming or have mathematical competencies as this course will provide you with the digital skills required to create, manage and communicate cultural data.

Learning about the concepts of data, and the methods for how data is used to represent and influence culture, is essential for understanding how the modern world works and how to create more value from it.