The course is designed to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice. Taught by experts in the field, modules will focus on key areas of Creative Writing for Marketing to prepare students for a career in Marketing and the Creative Industries, including marketing communications, creative copywriting, social media, and creativity and AI. Students will also have the opportunity to develop their core creative writing skills through a module specifically tailored for this programme.

This degree offers students the opportunity to develop key vocational and creative skills, as well as systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities with enhanced creativity, imagination, and flair. The course will appeal to those with a creative writing or marketing background (academic or professional) who are interested in utilising an aptitude, passion or interest in creative writing disciplines in a broader marketing environment.

The blending of creative writing practice with innovative marketing principles will ensure students will graduate as uniquely skilled marketeers with a specialist skill set that sets them apart in the competitive job market. Creative writing skills are fundamental to producing exceptional marketing content: with this degree, graduates will become experts at producing creative content for a variety of businesses, adding significant value to their brands. Students completing the course will be particularly well equipped to enter the fast-growing creative industries but will also develop a skillset which will prepare them for the demands of a marketing career more broadly.