The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries. The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organisations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.The programme will increasingly introduce professionalised work placement elements from the second part of Level I. So that by the programme’s end, students will have gathered experience of working with external professional creative industries organisations.Language has a profound influence on the way we see, construct and interpret the world around us. It shapes our identities and culture and can be used to manipulate the way we think. The English Language degree examines a wide range of varieties of English in their social, cultural and historical contexts. It teaches you how to closely analyse texts ranging from everyday discourse to fictional narratives to the language of the media.Studying English Language provides you with a sound knowledge of how language is structured, how it developed and spread globally, and how it functions both in society and in our minds, but it also equips you with a variety of practical critical and analytical skills. We pride ourselves on offering a challenging and stimulating degree with a wide range of innovative teaching and assessment methods. We place an emphasis on employability through how language is used for professional purposes and the practical and transferable skills valuable in selected careers.You will be taught by academics who are actively engaged in research and have published in their specialist fields. You will also benefit from the University’s Special Collections in the library, home to over 75,000 printed materials and complemented by an environmentally controlled vault that houses rare books and manuscripts from as early as the ninth century, as well as our close links with Liverpool’s cultural institutions. With a strong commitment to small-group teaching and the personal development of all of our students, we strive to support you in the pursuit of academic excellence.