This course prepares you for a career in art direction in the creative industries. You will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects. You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. You'll also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with your classmates in our student-powered creative agency, Studio KT1. Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the creative and cultural sector.