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University course intakes maybe affected by Coronavirus (COVID -19).Latest info
OverviewIn today’s digital world there are more ways than ever to reach out to consumers.Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.A
In today’s digital world there are more ways than ever to reach out to consumers.
Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.
This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.
A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.
This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.
Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.
Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.
Test your new knowledge on units like the live client brief. Or spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.
Features and Benefits
Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
Marketing network – access a host of practitioners and agencies, such as Seventy Seven, BJL and The E-Word. Hear from industry leaders at our guest lectures.
Manchester Metropolitan University offers a welcoming, stimulating and supportive environment in which to study for your postgraduate qualification. The award-winning, inspirational campus in the heart of Manchester provides vibrant learning spaces and excellent facilities across modern and historical buildings that reflect their teaching excellence since 1824. More than 6,000 students choose to study for a postgraduate qualification at Manchester Met. In total, the University offers more than 250 postgraduate taught programmes and dozens of postgraduate research areas.
The campus is perfectly placed for you to enjoy Manchester, a city world-renowned for its friendly, cosmopolitan and creative energy.