Creative Advertising - BA (Hons)

Falmouth University

Turn your ideas into powerful advertising campaigns.This Chartered Institute of Marketing (CIM) accredited course will help you become an imaginative and media-savvy advertising professional. Blending theory with hands-on learning, on this course you’ll graduate with a standout portfolio to showcase your ideas and strategic thinking across advertising, brand strategy and campaign delivery. Learning in a studio environment that mirrors real industry practice, you’ll plan and develop creative advertising campaigns in response to industry-aligned briefs for brands, which have previously included Peloton, Starbucks and Seasalt. In a rapidly evolving industry, staying ahead of the curve is essential. You’ll build core skills in areas such as digital storytelling, art direction and creative problem solving, while exploring behavioural research and gaining a thorough understanding of the contemporary advertising landscape and your place within it. Whether you’ve got ambitions to be an art director or creative strategist, this dynamic course will give you the practical skills, resilience and industry awareness required to not only turn advertising into a successful career, but to help shape its future.Why study this course at Falmouth?Work on industry-aligned briefs and become an expert in pitching your ideas, just like you would to a client. Explore how generative AI is affecting the strategic choices made in advertising and media campaigns, how to harness its potential and avoid its pitfalls. Learn to use behavioural science and psychology to design creative campaigns that drive social change.Prepare for your future career by collaborating in industry-simulated environments with students from other courses.Have the chance to interact with guest speakers and industry professionals, laying the foundations for your future professional network. Students have previously worked with global agencies including Sky Creative, Ogilvy London, McCann Central, Accenture Song, Iris Worldwide, and We are Social. Have the opportunity to showcase your work at industry awards like D&AD New Blood in London and the South West Design + Digital Student Awards in Bristol. Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.