MSc Marketing & Consumer Behaviour
Goldsmiths, University of London
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 3.7) View reviews

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Different course options
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Qualification

MSc - Master of Science

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Location

Goldsmiths, University of London

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Study mode

Full Time

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Start date

23-SEP-24

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Duration

1 year

Course info

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Qualification

MSc - Master of Science

Location

Goldsmiths, University of London

Study mode

Full time

Start date

23-SEP-24

Duration

1 year

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Qualification

MSc - Master of Science

Location

Goldsmiths, University of London

Study mode

Part time

Start date

23-SEP-24

Duration

2 years

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Subjects

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Psychology
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Marketing
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Domestic
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EU
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Course info

The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.Why study MSc Marketing & Consumer BehaviourYoull learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.The programme aims to enhance your employability by fostering the development of the ...Read more

The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

Why study MSc Marketing & Consumer Behaviour

  • You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
  • The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • the psychological and cultural processes underlying consumer behaviour
  • the psychology of consumer preferences and choices
  • psychological theories of attitude change, persuasion, and influence
  • the psychology and strategy of branding
  • how to create and sustain customer experience
  • behavioural economics (including the psychology of pricing)
  • the psychological impact of various types of media and advertising

The MSc Marketing & Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Careers

Possible careers for graduates of the programme include:

  • Consumer insight
  • Market research
  • Consumer research
  • Marketing
  • Media
  • Communications
  • Advertising
  • Consumer research
  • Entrepreneurship
  • Public relations

Key stats

Psychology
WUSCA ranking
WUSCA student ranking
These are the 2023 rankings, based on ratings given by past and current students.
79/81
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2024
48th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2024
74th
What students say
P
Polina
23 Feb 23

The teachers are really nice and always ready to help. The university looks really nice..Read more

D
Dina
22 Feb 23

The overall ambiance is really nice and calm, and you can see it diffuse through the students. Most are very sociable and talkative. Lecturers offer great support and are..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

Students should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

Tuition fees

Students living in

Domestic

£15,980 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£22,640 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£22,640 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
P
Polina
23 Feb 23
Marketing BSc (Hons)
The teachers are really nice and always ready to help. The university looks really nice...
Read more
D
Dina
22 Feb 23
Management with Marketing BSc (Hons)
The overall ambiance is really nice and calm, and you can see it diffuse through the students. Most are very sociable and talkative. Lecturers offer great support and are...
Read more
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How Marketing students rated:

Student rating
( 4.2) 6 reviews
5 star
34%
4 stars
50%
3 stars
16%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 3.7) 908 reviews
5 star
18%
4 stars
47%
3 stars
27%
2 stars
5%
1 star
3%
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Uni info

Goldsmiths, University of London
New Cross Lewisham SE14 6NW United Kingdom
Nearest tube station: New Cross  0.1 miles away Nearest train station: New Cross  0.1 miles away
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