Consumer Behaviour and Marketing with Foundation BSc (Hons)
University of Reading
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( 4.2) View reviews

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Different course options
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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

OCT-25

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Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Main Site

Study mode

Full Time

Start date

OCT-25

Duration

4 Years

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Marketing
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Psychology
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A level
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Scottish Higher
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Access to HE Diploma
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Extended Project
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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England
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Course info

This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.Your subject-specific studies will focus on basic principles in:- mathematics- business management- economics- psychology.- ...Read more

This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.Your subject-specific studies will focus on basic principles in:- mathematics- business management- economics- psychology.- After successful completion of your foundation year, you'll progress onto our three-year BSc Consumer Behaviour and Marketing degree, which was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/foundation-programmes-ug/bsc-consumer-behaviour-and-marketing-with-foundation

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
53/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
18th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
35th
What students say
P
Paul
22 Feb 24

Pros: The Whiteknights campus is very green and beautiful, the best I've seen regarding this theme. There are lots of facilities such as a big library, cafés, gym, sport pitches..Read more

G
George
19 Feb 24

Great town for a student, good people, facilities plentiful and a little..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

CCD Grades / Points required

Scottish Higher:

BBCCC Grades / Points required

Access to HE Diploma:

M:36,P:9 Grades / Points required

Extended Project:

B Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

MMM Grades / Points required

T Level:

P Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer.  Eligible applicants would receive two offers,  our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects

Not currently available, please contact university for up to date information.

Minimum grade C in the Core Component.

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

£25,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£25,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

£25250 Per year

UCAS/IDP Connect

Latest reviews

Latest Behavioural Psychology reviews

Behavioural Psychology
Behavioural Psychology
Marketing
P
Paul
22 Feb 24
Consumer Behaviour and Marketing with International Foundation Year - September Entry BSc (Hons)
Pros: The Whiteknights campus is very green and beautiful, the best I've seen regarding this theme. There are lots of facilities such as a big library, cafés, gym, sport pitches...
Read more
G
George
19 Feb 24
PhD Management (Leadership, Organisations and Behaviour)
Great town for a student, good people, facilities plentiful and a little...
Read more
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Uni info

University of Reading
University of Reading , Reading

The University of Reading has a single aim: to make the world a better place for all....

Student rating
( 4.2) View reviews
CUG ranking
35th
University of Reading
Room 208 Pepper Lane Reading Wokingham RG6 6AH United Kingdom
Nearest train station: Basingstoke  0.3 miles away

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