The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies. Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics, and data visualisation. You’ll also develop the skills to use analytic data to inform decisions about marketing strategy. Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in various areas, including consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills by working on a live data project provided by a company. Course highlightsThis course combines the latest thinking and developments from the Leeds University Business School and the School of Geography. Benefit from the Business School’s affiliation with the UK’s Consumer Data Research Centre, alongside the knowledge of the School of Geography’s Centre for Spatial Analysis and Policy. Gain access to a wealth of expertise and resources in data sciences from the Leeds Institute for Data Analytics on campus. Join Leeds Data Science Society, a group of diverse individuals at the University who share an interest in 'big data' and analytics. The society hosts numerous workshops and events throughout the year. Utilise state-of-the-art computing facilities, as well as coding, programming and modelling software. On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich. Find out more about studying your Masters at Leeds University Business School. AccreditationLeeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS.