This course combines academic grounding with up to date professional skills with frequent contributions from established profession leaders. The course is designed to ensure that it reflects the latest trends in contemporary theory and practice. The innovative design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising or healthcare. This model:

• provides you with flexibility of choice that allows you to maximise your individual and professional needs
• enables you to develop a critical understanding and expertise in the academic and professional bases of communication and public relations with the facility to develop such understanding in specialist areas of advertising or healthcare
• offers a unique and distinctive design with a broad focus on many of the elements important to a career in the communication industry
• allows your named specialism to appear on your parchment.

Due to the breadth of the course, you have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing and internal communication. While some previous graduates choose to specialise in a particular area, our students are equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option. Students will also achieve PgDip awards during this course.