Communication, Advertising and Marketing BSc (Hons)
Ulster University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.3) View reviews

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Different course options
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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Belfast

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Study mode

Sandwich

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Start date

SEP-25

time
Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Belfast

Study mode

Sandwich

Start date

SEP-25

Duration

4 Years

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Subjects

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Marketing
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Communication & Media Studies
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Business & Management Studies
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Exam type

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A level
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Scottish Higher
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Scottish Advanced Higher
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Access to HE Diploma
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Location

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England
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Scotland
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Wales
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Northern Ireland
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EU
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Course info

OverviewCAM: A unique approach to studying advertising, marketing, public relations and digital media in a vibrant School of Communication and Media.SummaryEstablished in 1990 and evolving in tandem with industry developments and new and emerging technologies, the BSc Hons Communication, Advertising and Marketing degree uniquely combines the study of advertising and marketing within a School of Communication and Media. This programme has been developed in collaboration with professionals and ...Read more

Overview

CAM: A unique approach to studying advertising, marketing, public relations and digital media in a vibrant School of Communication and Media.

Summary

Established in 1990 and evolving in tandem with industry developments and new and emerging technologies, the BSc Hons Communication, Advertising and Marketing degree uniquely combines the study of advertising and marketing within a School of Communication and Media. This programme has been developed in collaboration with professionals and you will gain a solid grounding in communication theory and practice which is then practically applied in organisational contexts as the course progresses.

Career options

The CAM degree with its broad and varied range of modules offers a host of career options and affords students the chance to engage with various aspects of communication before they enter the workplace. The degree is recognised by employers in the public, private and voluntary sectors. Many of our graduates, not surprisingly, take up positions in Advertising and Marketing, but, in addition, CAM graduates hold senior positions in the Public Relations, digital communication, media, government, retail, education and hospitality sectors. Graduate employment options are truly wide-ranging.

Key stats

Marketing
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
22nd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
42nd
Information Services
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
90%
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
90%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£18,000
UK Marketing graduate salary
£18,000
What students say
K
Kate
05 Feb 24

Great university..Read more

U
Umer
05 Feb 24

Everything looks fine..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

AAB Grades / Points required

Scottish Higher:

BBBBB Grades / Points required

Scottish Advanced Higher:

BBB Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

International Baccalaureate Diploma Programme:

28 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDD Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Overall profile of 73% (120 credit Access course) (NI Access course)Overall profile of 39 credits at Distinction and 6 credits at Merit (60 credit Access course) (GB Access course)

To include 14 points at higher level.

136 UCAS Tariff points to include a minimum of five subjects (four of which must be at Higher Level) to include English at H6 if studied at Higher Level or O4 if studied at Ordinary Level.

RQF Pearson BTEC Level 3 National Extended Diploma / OCR Cambridge Technical Level 3 Extended DiplomaAward profile of DDDWe will also accept smaller BTEC/OCR qualifications (i.e. Diploma or Extended Certificate / Introductory Diploma / Subsidiary Diploma) in combination with A Levels or other acceptable level 3 qualifications.To find out if the qualification you are applying with is a qualification we accept for entry, please check our Qualification Checker - https://www.ulster.ac.uk/study/entrance-requirements/equivalenceWe will also continue to accept QCF versions of these qualifications although grades asked for may differ. Check what grades you will be asked for by comparing the requirements above with the information under QCF in the Applied General and Tech Level Qualifications section of our Entry Requirements - https://www.ulster.ac.uk/study/entrance-requirements/undergraduate-entry-requirements

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Business Studies
51%
Information & Communication technology
31%
Religious Studies & Theology
24%
English Literature
19%
History
15%
HESA
Information Services

Top 5 A-levels taken by students who study this subject at uni.

Business Studies
49%
Religious Studies & Theology
30%
Information & Communication technology
27%
English Literature
20%
Health & Social Care
19%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£4,750 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£16,320 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£16,320 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

£16320 Per year

UCAS/IDP Connect

Latest reviews

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How Communication Studies students rated:

Student rating
( 4.7) 7 reviews
5 star
72%
4 stars
28%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.3) 159 reviews
5 star
51%
4 stars
35%
3 stars
11%
2 stars
3%
1 star
0%
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Uni info

Ulster University
Ulster University , Coleraine

Ulster University is an exciting, modern university that offers an excellent range of study options for students from Great...

Student rating
( 4.3) View reviews
CUG ranking
42nd
Ulster University
York Street Belfast Northern Ireland BT15 1ED United Kingdom
Nearest train station: Great Victoria Street  0.4 miles away
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