The BA Photography (Commercial) programme provides a uniquely progressive and ethically responsible take on the future of commercial photography practice and its associated industries. Through learning the technical needs to develop and work professionally in the field, students will commit to innovating beyond existing, conventional commercial practices to set new standards of visual language that advocates for contemporary and future-visioning clients.Students benefit from this degree being one of very few specifically commercial photography programmes in Britain that offers the opportunity to work professionally from the outset. Students are encouraged to take on commercial photographic work and are given the opportunity to incorporate that work into their portfolio development throughout their studies. Specialist mentoring will be given throughout the process, from building a professional identity, marketing and media, initial dealings with clients, pitch deck presentations, production and management of work, key communication and engagement skills, to final presentation of that work to the client or given audience.