The CMDA will position learners to become effective managers aware of global issues that impact both local and global businesses, such as climate change, sustainability, or equity, diversity, and inclusion (EDI). It has been purposely designed to embed ethical, environmental, social, and good governance themes (ESG) and an understanding of global corporate citizenship. Modules are underpinned by the general ethos of Education for Sustainable Development (SD) and the United Nations SDGs are part of what is taught in the programme. Overall, learners are encouraged to critically assess global trends in management and innovation and understand social, economic and political forces which impact on organisations.

The CMDA has been designed to develop learners intellectual and professional skills as outstanding leaders and managers. The programme gives the fundamentals of management in real-world business contexts and develops skills in leadership and strategy, financial and risk management, marketing, people management, data analytics, entrepreneurship, innovation and business ethics. It does so in a way that fosters inclusivity, strategic clarity, innovative capacity, sustainable growth, and systems thinking to overcome the grand challenges of our time. It finally enables learners to critically assess the latest trends and management and innovation and understand social, economic and political forces which impact on business and organisations. The programme has a significant focus on embracing, implementing, and sustaining change in corporate culture. The programme design and delivery are aligned to enhance professional awareness of good corporate citizenship, their impact and importance of continuous learning and development.