Business with Marketing (with Professional Placement) BSc (Hons)
City, University of London
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Different course options
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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

SEP-25

time
Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Main Site

Study mode

Full Time

Start date

SEP-25

Duration

4 Years

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Business & Management Studies
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A level
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Scottish Higher
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Cambridge International Pre-U Certificate - Principal
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International Baccalaureate Diploma Programme
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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England
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Course info

The BSc (Hons) Business with Marketing pathway is delivered by Bayes Business School (formerly Cass), one of Europe’s leading business schools. Part of City, University of London, Bayes is ranked amongst the top 6 business schools in the UK* and 1st in London for Marketing**.The Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice.This degree should appeal particularly to you if you see marketing as being central to an ...Read more

The BSc (Hons) Business with Marketing pathway is delivered by Bayes Business School (formerly Cass), one of Europe’s leading business schools. Part of City, University of London, Bayes is ranked amongst the top 6 business schools in the UK* and 1st in London for Marketing


.The Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice.This degree should appeal particularly to you if you see marketing as being central to an organisation’s strategy. You will gain a broad understanding of business from a marketing perspective and you will explore the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.You will learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. Marketing is covered both by specialist modules and electives that reflect the variety of the marketing function in contemporary businesses and provide an excellent basis on which to enter a career in marketing.The Business with Marketing pathway will equip you with core and specialised marketing knowledge along with transferable skills that prepare you for a wide range of roles, such as specialist advertising and PR agencies or within the marketing team of a large organisation.At Bayes we value sustainable, ethical business and we embed it into our curriculum. That's why we are also a member of the United Nation’s Principles for Responsible Management Education (PRME) initiative, meaning we are well placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business. All Bayes undergraduate students will also choose from a range of professional experience modules so that when you graduate you are equipped with the knowledge and experience to make you an attractive candidate to employers. You will also take a career-focused module suitable for your chosen course to help you prepare for entering the job market.The BSc (Hons) Business with Marketing pathway is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation. There are six BSc Business Management degree pathways taught at Bayes: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management with Social Purpose, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.*Financial Times European Business School Ranking 2022

Complete University Guide 2023

Key stats

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
15th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
39th
What students say
O
Oludahunsi
11 Dec 23

Good..Read more

SR
Student Reviewer
09 Mar 15

City University London is a good University. The course and the lecturers are good. The support service I have found great with guidance, tutorials and..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Module Options
IDP Connect

Entry requirements

Exam type

A level

A level:

AAA Grades / Points required

Scottish Higher:

AAAAB Grades / Points required

Access to HE Diploma:

D:30,M:15 Grades / Points required

Cambridge International Pre-U Certificate - Principal:

D3,D3,D3 Grades / Points required

International Baccalaureate Diploma Programme:

35 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDD Grades / Points required

T Level:

D Grades / Points required

We accept all foreign language A Level subjects, and such subjects are considered for entry even if it is the applicant’s native language. Excludes General Studies and Critical Thinking. Please note GCSE Maths grade 6/grade B is also required if not taking A Level Maths. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Please note this should include a minimum two subjects at Advanced Higher (grades AA) and a minimum three other subjects at Higher (grades AAB). This must include Maths at either level. Additionally English at either level or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Excludes General Studies and Critical Thinking. Please note GCSE Maths grade 6/grade B is also required if not taking Pre-U Maths. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Must include either grade 4 in Higher Level or grade 5 in Standard Level English and Mathematics, or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 4/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£27,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£27,000 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

£27000 Per year

UCAS/IDP Connect

Latest reviews

Latest Business Studies reviews

Business Studies
Business Studies
SR
Student Reviewer
09 Mar 15
City University London is a good University. The course and the lecturers are good. The support service I have found great with guidance, tutorials and...
Read more
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How Business Studies students rated:

Student rating
( 3.3) 7 reviews
5 star
15%
4 stars
14%
3 stars
57%
2 stars
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How all students rated:

Student rating
( 3.7) 152 reviews
5 star
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4 stars
56%
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23%
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Uni info

City, University of London
City, University of London , London

Founded over 130 years ago, City, University of London is located in the heart of London....

Student rating
( 3.7) View reviews
CUG ranking
39th
City, University of London
The Admissions Office Northampton Square London Islington EC1V 0HB United Kingdom
Nearest tube station: Angel  0.2 miles away Nearest train station: Barbican  0.3 miles away
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