Business with Marketing encompasses the study of public, private and not-for-profit organisations, both small and large, their management and marketing practices and processes, and the changing external environments in which they operate. Studies in Marketing may include, for example, digital marketing practices and consumer behaviour retailing the place of brands in the lives of consumers and the skills used to manage them marketing of art and culture non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing. The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.