Curious about studying Business Management and Events [with Placement year]at Anglia Ruskin University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Science (with Honours) - BSc (Hons)
Cambridge Campus
Full Time
Sep 2027
4 Year
Our BSc (Hons) Business with Events Management degree offers a mix of real-life event work, up-to-the-minute business knowledge, and active collaborative learning. Our strong industry links mean you’ll have opportunities to help run events in Cambridge. There’s the option to take a placement year, too. Events management is a rewarding career in an industry unlike any other. You’ll channel ‘work hard, play hard’ as you equip yourself with the essential toolkit to manage small and large-scale events.At ARU, we’re helping to develop the next generation of business practitioners and thinkers.We know that your future career is important and you want to build your CV. Taking real-world challenges as your starting point, you’ll get the chance to put your practical skills to the test and stand out to employers. We’ll encourage you to grab every opportunity for real-world experience – there’s even the chance to spend a year on placement.In the Faculty of Business and Law, you’ll immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. With a career in events management, a world of possibilities awaits you. You could go on to be a top events and marketing manager or event organiser, a skilled PR executive or maybe even a wedding planner – the choice is yours.
This module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You'll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You'll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose.
You'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
As an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the world of commerce and our everyday life. The module provides a foundation across a broad range of fundamental legal principles and concepts of the English Legal System. The rights and obligations of legal entities/individuals under the Law of Contract and the Law of Tort will also be examined.
Finance and business information is the lifeblood of any organisations operations and decisions. You'll work with data and case studies from organisations, meet with businesses to understand the practical use this key information is put to and present your decisions on a going concern or start-up. As you present your analysis of key information and conclusions to other stakeholders, you'll develop your persuasion and negotiation skills.
You'll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organisations both independently and as part of a group. You'll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills.
You'll look at the main theoretical concepts underpinning events studies today, the theoretical framework for the study of event management, in relation to marketing, hospitality and tourism. You'll cover the responsibilities of event managers, both in-house and external; the development of the sector from corporate hospitality to customer experiences; and management challenges. You'll learn the practical skills like project managing events (feasibility, planning, delivery and evaluation); design and production; functional management (operations, HR, finance and marketing); and the critical assessments for health, safety and risk management.
Project management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
Ruskin Modules are designed to prepare our students for a complex, challenging and changing future. These interdisciplinary modules provide the opportunity to further broaden your perspectives, develop your intellectual flexibility and creativity. You will work with others from different disciplines to enable you to reflect critically on the limitations of a single discipline to solve wider societal concerns. You will be supported to create meaningful connections across disciplines to apply new knowledge to tackle complex problems and key challenges. Ruskin Modules are designed to grow your confidence, seek and maximise opportunities to realise your potential to give you a distinctive edge and enhance your success in the workplace.
The Event Manager needs to be ready to organise anything from festivals, weddings, meetings, conventions, corporate hospitality, sports events, charity and fundraisers, awards dinners, product launches, PR, corporate parties, birthday parties, and so on?. You'll be prepared for running live events with customers, working with local organisations to give you a live experience and to see event planning and management in action. The specialist events planner can face immense pressures when dealing with customers, so you'll spend time focusing on developing people skills and problem solving capabilities.
Entrepreneurs are people who identify and exploit opportunities for new products, marketing or processes to generate economic and social value. Entrepreneurship is not just about new venture creation, it involves using creative or innovative ideas to recognise and develop solutions. You'll work as part of a team over 3 rounds of activity (such as gamification, experiential learning and simulation) to focus on the identification of an opportunity, the creation of a product or service and pitching a concept to work as part of the team to develop your skills and collaborate with organisations and guest speakers.
Your placement year is a chance to put everything you've learnt in Years 1 and 2 into practice. Spend up to nine months working for an organisation, developing your skills and gaining valuable work experience.
Strategic Management is a fascinating discipline that studies the long-term purpose and direction of organisations, by looking at how to achieve a sustainable competitive advantage. You'll explore core frameworks and analytical techniques that will enable you to assess the resources and capabilities of organisations in relation to the conditions of the industry, macro environment and stakeholder pressures. Your focus then turns to strategic implementation, specifically in relation to business-level and corporate-level strategies. This is organised around five thematic areas: the evaluation of strategic options in terms of suitability, acceptability and feasibility; 'intended strategy development' versus 'emergent strategy development'; the role of organisational structures and systems in strategy development; leadership of strategic change; and finally the practice of strategy: who is involved in strategy development, the types of activities in which strategists are involved, and the types of methodologies that strategists use.
The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute's (CMI) unit 5022V1 Organisational Corporate Social Responsibility.
The finishing touches that make an event memorable can also be the most damaging for the environment and threaten the future of the events industry. This contemporary module examines ?green events? from parties and festivals to mega-events to see how they can be managed sustainably, considering issues such as corporate social responsibility, impact and legacy. The issues are relevant across marketing, tourism and hospitality and cannot be ignored by event producers. Consumers, particularly those in younger generations, are more concerned about climate change and sustainability and event producers must work harder and more imaginatively to plan ?green events? that do not negatively impact upon local communities or ecosystems.
You'll have the opportunity to bring together your learning on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You'll be presented with a current business issue and be required to research, analyse and evaluate the issue effectively as a team. You'll act as the expert in your field of study to bring the perspective of that specialty to a complex business problem. You'll identify the key problems and issues, conduct literature reviews, evaluate information, investigate and adopt suitable development methodologies, determine solutions, process data, critically appraise and present the findings of your project using a variety of media. You'll create a poster presentation on your project for your team to display,
112-96 Grades/points required
Not currently available, please Contact University for up to date information.
4.2Anglia Ruskin University (ARU) offers an extensive range of undergraduate and postgraduate courses, distance learning, d...
