Prepare to be part of the vibrant and rapidly growing events sector with Keele's Business Management with Events programme. Whether it's the thrill of a festival, the excitement of a sporting event, or the elegance of a corporate gala, events have the power to create unforgettable moments and bring people together.

Our programme blends the principles of business management with the creative and practical skills needed for a successful career in event planning. Develop an understanding of how to plan, market, and deliver various events, from music festivals to conferences. Embedded throughout the programme are opportunities to gain essential expertise and hands-on experience through real-world projects and professional development, setting the stage for a successful career in events management or related fields.

BA (Hons) Business Management with Events is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You’ll also develop essential skills in data analysis and digital decision-making tools, crucial for today’s tech-driven business world.

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you’re prepared to lead with integrity in an ever-evolving business landscape.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Work placement year

In an increasingly competitive job market, employers are seeking to recruit employees who have high-level knowledge, skills and an understanding of the workplace. Choosing a work placement year between your second and third year is a fantastic way to gain industry experience. It can provide a valuable insight into what working in a specific area of business is like, and gives you the chance to familiarise yourself with the professional working environment and develop professional networks. A work placement also provides you with the opportunity to apply the theory you have learnt on your degree course.

International year

In between years two and three of your studies you can choose to spend a year or a semester studying abroad. This exciting opportunity enables you to understand your field from different cultural perspectives and to establish international networks.

Entrepreneurship year

Showcase your innovative abilities and ideas to develop your business aspirations. If you have ever wanted to establish your own start-up or have been inspired by your studies this entrepreneurship year is an amazing opportunity to develop your own business idea.

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

Duration of study: 3 years / 4 years with international, placement or entrepreneurship year