Business Management with Digital Marketing (with Foundation Year) BSc (Hons)
University of Bedfordshire
Student rating
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( 3.7) View reviews

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Different course options
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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Luton Campus 1

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Study mode

Full Time

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Start date

SEP-25

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Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Luton Campus 1

Study mode

Full Time

Start date

SEP-25

Duration

4 Years

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Subjects

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Business & Management Studies
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A level
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Scottish Higher
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UCAS Tariff
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Access to HE Diploma
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Course info

This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association. **Foundation Year**In the ...Read more

This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association.


Foundation Year

In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.


Facilities and Specialist Equipment

- New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills. - Our Reuters trading room, reacting to live ‘stock-market’ data. - Semrush software so you can practise your digital marketing skills for campaign management. - Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice. - Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).- Access to Sage, Refinitiv Workspace and the econometrics software STATA. - Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.


Your Student Experience

- Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year. - Learn from research-driven academics actively involved in consultancy work. - Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate. - Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working. - Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly. - Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing. - Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.

Key stats

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
121st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
129th
What students say
S
Sanjeep
01 Feb 22

Great experience so..Read more

V
Vanessa
01 Feb 22

Great..Read more

Entry requirements

Exam type

A level

A level:

CCC - BBB Grades / Points required

Scottish Higher:

Not currently available, please contact university for up to date information.

UCAS Tariff:

96 - 120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

MMM - DDM Grades / Points required

Not currently available, please contact university for up to date information.

96 - 120 UCAS tariff points

Not currently available, please contact university for up to date information.

96 - 120 UCAS Tariff points

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

UCAS/IDP Connect

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How Business Studies students rated:

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( 3.4) 19 reviews
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Uni info

University of Bedfordshire
University of Bedfordshire , Luton

The University of Bedfordshire is committed to student success....

Student rating
( 3.7) View reviews
CUG ranking
129th
University of Bedfordshire
Park Square Luton LU1 3JU United Kingdom
Nearest train station: Luton  0.2 miles away

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