If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you. You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business. You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs. Graduates from the Digital Innovation and Entrepreneurship pathway can work for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital startup.