Curious about studying Business Management and Marketingat University of Roehampton? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Science (with Honours) - BSc (Hons)
Main Site
Full Time
Sep 2026
3 Year
The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. You will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market.
This module is designed to introduce you to the essential concepts and skills used in business problem solving. Excel is used to identify and interpret quantitative data to solve a range of problems, including customer satisfaction, personal finance issues, business modelling, quality assurance, recruitment issues and supply chain problems. The emphasis is on case studies drawn from a bank of case studies relating to real business situations.
This module aims to provide students with an introduction to different types of business organisations and the environments that they operate within. The module will mainly focus on the factors affecting businesses that are located in advanced economies. Therefore, much of the analysis and discussion will centre around issues that relate to industrial structure, international trade and technological change. Although factors affecting businesses in developing countries/emerging economies will be covered to a certain extent, there will be less of a focus on businesses operating in such environments. Similarly, economic, financial and technological influences on organisations will be emphasized, although political, social, cultural, legal and environmental factors will also be covered through an introduction to PESTLE analysis.
This module will help you to develop your understanding of self and is your first stepping stone to the personal and professional development required of all students who wish to study business and management. The module has been designed to enable you to identify your personal strengths and weaknesses through a process of self-assessment and reflection. You will be able to identify your personal values, preferred learning styles, develop your understanding of issues such as cultural and emotional intelligence and be supported to enhance your interpersonal skills. This process of self-assessment and reflection will in turn develop your independent thinking, build your confidence in your own potential, and increase your drive to achieve your management potential.
A key aspect of your employability will be your Undergraduate BSc business degree from Roehampton Business School. Throughout your career you will refer back to your undergraduate business degree and discuss with future employers the knowledge and skills you have successfully developed during your degree. It is important for your employability that you are able to recognise your own 'business readiness'(employability and added value) from the beginning of your degree programme. Through this module you will be able to communicate your business readiness positively in your Curriculum Vitae (CV), on-line profile and during employment selection processes and be able to outline the value of your business degree at Roehampton Business School.
This module will introduce you to the essential knowledge and skills in Accounting and Finance that you will need as a practicing manager. We assume that you are new to the subject and that you are a general business learner ? not an accounting specialist. The module will develop your learning in stages. We'll start from familiar ideas about money and business, move through internal Accounting issues like budgets then show you the key ideas in financial statements. Finally we will give you an overview of the sources and uses of Finance required for a sustainable organisation. These will cover for-profit and not-for-profit as well as public service contexts. Along the way, you will meet important ideas around information systems for planning, controlling and making financial decisions as well as understanding the basics of risk. A grasp of these matters financial is essential to your employability in the modern world whether in a company or starting your own business. And as you learn, the module will demystify Accounting and Finance, improve your confidence in these areas and equip you with knowledge and skills to increase your ability to understand business.
This module employs a problem-based learning approach in which learning prepares you to develop intellectual and personal skills in analysing and problem-solving business and management challenges. This module is intended to develop your ability to understand the main features of managing an organisation, considering various aspects of management and leadership whilst applying commercial acumen. Through the lectures, seminars and work workshops, in addition to the supported learning materials and wider reading, you will be introduced to academic concepts enabling them to apply management theory to organisational practice. Through the learning and assessment strategy, you will be encouraged to develop your knowledge and skills in problem - solving and apply this to your role as an aspiring manager. This will include engagement with practicing managers.
This module is designed to introduce you to the essential concepts and skills used in modern marketing management. An organisation?s customers represent one of its most important assets and marketing is about identifying and satisfying customers? needs and wants and responding by providing appropriate products and services.
A key aspect of your employability will be your Undergraduate BSc business degree from Roehampton Business School. Throughout your career you will refer back to your undergraduate business degree and discuss with future employers the knowledge and skills you have successfully developed during your degree. It is important for your employability that you are able to recognise your own 'business readiness'(employability and added value) from the beginning of your degree programme. Through this module you will be able to communicate your business readiness positively in your Curriculum Vitae (CV), on-line profile and during employment selection processes and be able to outline the value of your business degree at Roehampton Business School.
Module learning outcomes:1. Knowledge outcome - You will be able to develop understandings of the nature and impact of cultural differences at a personal and a business level. 2. Intellectual/transferable skills outcome - You will be able to apply cross-cultural management techniques to a diverse range of issues and develop mindfulness of yourself and others in order to operate effectively and sensitively within cross-cultural teams. How the module develops Business Readiness I am developing my understanding of business and management knowledge and can apply this to organisations in cross-cultural environments. I am developing my self-awareness and understanding of what I am thinking and why. I am developing how I will manage other people in a culturally sensitive way and adapt my communication styles appropriately. Through the assessment I am developing my self-confidence in communication using digital media.
Module learning outcomes: 1. Knowledge outcome - You will be able to develop understandings of the nature and impact of cultural differences at a personal and a business level. 2. Intellectual/transferable skills outcome - You will be able to apply cross-cultural management techniques to a diverse range of issues and develop mindfulness of yourself and others in order to operate effectively and sensitively within cross-cultural teams. How the module develops Business Readiness I am developing my understanding of business and management knowledge and can apply this to organisations in cross-cultural environments. I am developing my self-awareness and understanding of what I am thinking and why. I am developing how I will manage other people in a culturally sensitive way and adapt my communication styles appropriately. Through the assessment I am developing my self-confidence in communication using digital media.
The trend to digital makes this module key to developing the knowledge which underpins the principles of digital marketing and the skills to undertake digital marketing planning. Students will explore the marketing strategies and practices used by marketers in a variety of online environments, and will examine the evolving nature of digital marketing in various niches of the virtual supply chain. They will learn about strategies such as Search Engine Optimisation (SEO), Pay per Click (PPC), e-marketing techniques, viral marketing, online PR, affiliate marketing and social media. The module evaluates the impact of digital marketing on marketing communications and marketing strategies and on current and evolving business models including strategy and planning and budgeting. It examines the theory and practice of data-driven marketing, including the collection, basic structure and management of data, data analysis, segmentation, profiling and targeting, the role of research and testing and the use of marketing databases, the digital consumer and increasing customer control.
Module learning outcomes: 1. Knowledge outcome - You will be able to develop understandings of how to effectively manage people as well as your own employability and career in organisations 2. Intellectual/transferable skills outcome - You will be able to: analyse own strengths and weaknesses in relation to organisational employment opportunities and becoming business ready; apply mindfulness of yourself and others in order to operate effectively and sensitively within cross-cultural teams and to present the findings of an investigation in a professional manner through a variety of media in an acceptable format.
Module learning outcomes 1. Knowledge outcome - You will be able to develop understanding of the concepts and techniques of project management and how they relate to personal and 2. Intellectual/transferable skills outcome - You will be able to apply the principles of project management to the planned development and delivery of business initiatives (e.g. new products, services or event). How the module develops Business Readiness: I can understand the concepts, principles and techniques of project management and am able to critique the human, financial, and business implications of project planning options and the decision- making processes in complex and uncertain situations. I can demonstrate knowledge, understanding, and some ability to apply relevant tools and techniques to manage projects. I have had the opportunity to engage with practitioners who manage organisational projects.
Module learning outcomes: 1. Knowledge outcome - You will be able to develop your understandings of operations, logistics and SCM in organisations and how these contribute to organisational success. 2. Intellectual/transferable skills outcome - You will be able to consider a complex scenario related to operations, logistics and SCM and apply quantitative or qualitative techniques to contribute to its solution.
Module learning outcomes: 1. Knowledge outcome - You will be able to develop an in depth knowledge of corporate strategy within the context of the organisation's markets and commercial sustainability. 2. Intellectual/transferable skills outcome - You will be able to utilise a wide range of frameworks and techniques to the analysis of complex business situations to inform corporate strategy; and demonstrate criticality (independent thinking) in the evaluation and synthesis of information. You will be able to present the findings of your analysis in an academic style. How the module develops Business Readiness I understand strategic processes and can analyse complex problems through innovative application of knowledge with critical analysis to effectively solve a range of organisational problems. I am able to adapt in my thinking and determined in applying in-depth knowledge of the nature of organisational objectives as well as the strategic processes involved in analysing and solving strategic problems through innovative application of knowledge and critical analysis. I can use research and synthesis to create evidence based alternatives and decisions which I can communicate effectively. I have developed my commercial awareness and can recognise drivers for business success. I have used my curiosity and developed my confidence in independent thinking and can communicate my views effectively.
Module learning outcomes:1. Knowledge outcome - You will be able to understand the importance of individual and organisational ethical and social responsibility. 2. Intellectual/transferable skills outcome - You will be able to apply ethical decision making and responsible management to a range of situations and demonstrate criticality (independent thinking) in the evaluation and synthesis of information relating to the discipline or its practice. You will be able to present the findings of your analysis in a professional or academic style. How the module develops Business Readiness I can use my curiosity, am an independent thinker and have confidence in my own values and ability to express and communicate my views sensitively and effectively. I am self-aware and understand what I am thinking and why. I can draw upon my in-depth knowledge of ethics and responsible management to professionally challenge current orthodoxy and present realistic alternatives. I can demonstrate my determination in acting with ethical awareness in decision making and problem solving.
A key aspect of your employability will be your Undergraduate BSc business degree from Roehampton Business School. Throughout your career you will refer back to your undergraduate business degree and discuss with future employers the knowledge and skills you have successfully developed during your degree. It is important for your employability that you are able to recognise your own 'business readiness' (employability and added value) from the beginning of your degree programme. Through this module you will be able to communicate your business readiness positively in your Curriculum Vitae (CV), on-line profile and during employment selection processes and be able to outline the value of your business degree at Roehampton Business School.
This module covers the following areas: why global marketing matters to UK businesses, the changing global market place, screening potential markets: BRICS and CIVETS, global vs. local value propositions, culture and the marketing process, market research in developing economies, global marketing options and decisions, managing the global marketing mix, the global value chain, ethical and sustainability issues in global marketing.
This module brings together: communications planning and strategy, Advertising, PR, paid, owned and earned media and sales techniques, measurement techniques, global media trends in order to engage with audiences and influencers, carry out evaluation taking into account ethical and legal considerations. In doing so it builds on from Principles of Marketing (Level 4) and from Strategic Digital Communications, Branding, Digital Marketing, Project Management and Consumer Behavior at level 5 and complements other final modules such as Corporate Strategy, Ethics and Contemporary Issues in Marketing Communications. It will also scaffold students as they take on either the Dissertation or the Consultancy Project.
Accommodation - (Room type)Premium plus ensuite (Chadwick) - 231.00 Per week.
4.3Located in 54 acres of picturesque parkland in southwest London, the University of Roehampton offers a full range of und...
