Business Management and Marketing Top-up

University of Roehampton

BSc Business Management and Marketing (Top-up) is designed for students who have completed a relevant foundation degree, HND or equivalent qualification and wish to progress to a full honours degree. The course combines advanced business strategy with contemporary marketing practice, preparing you to understand how organisations build brands, engage customers and compete in dynamic markets. You will explore strategic management, consumer behaviour and digital marketing within a global business environment. Business and Marketing at Roehampton is recognised for its focus on employability and practical application, supporting your progression into professional roles across a range of industries.

You’ll build a solid foundation in strategic business management and applied marketing, while gaining professional skills valued across corporate, creative and entrepreneurial sectors, including market analysis, brand development, digital strategy, campaign planning, data interpretation, leadership and professional communication. Modules offered can vary each year but may include:
• Strategic Management
• Marketing Strategy
• Consumer Behaviour
• Digital Marketing
• Business Research Project

You will learn through:
• Interactive lectures and seminars that develop advanced business and marketing knowledge
• Case study analysis focused on real organisations and current market challenges
• Group projects that strengthen collaboration and creative problem solving
• Assessments including reports, presentations, portfolios and examinations
• Academic support through personal tutoring and structured feedback You will also have access to digital learning resources and online marketing databases to support independent research and campaign analysis.

This degree prepares you for graduate roles that require both strategic business insight and marketing expertise. You will develop the confidence to contribute to brand development, customer engagement and organisational growth.
• Marketing executive
• Brand manager
• Digital marketing specialist
• Business development executive
• Market research analyst The course also provides a strong foundation for postgraduate study in marketing, management or related disciplines.

You will study in modern learning environments designed to support applied business and marketing education.
• Dedicated business teaching spaces for lectures and seminars
• Access to marketing and business databases
• Computer suites equipped with industry standard software
• Collaborative learning spaces for group work and campaign development These facilities support your academic development and help you apply business and marketing knowledge with confidence.