Curious about studying Business Management and Marketing - BA (Hons)at London Metropolitan University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Holloway
Full Time
Sep 2026
3 Year
This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career. Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies and would give you a competitive edge in the job market. This course is also accredited at level 6 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you'll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.
At present companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet Technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This Professional Practice module will enhance the students? understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
This module provides an introduction to the management of people in organisations, or as it is commonly known ?Human Resource Management?. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ?good? people management can contribute to performance and employee well-being but also the potential problems implementing this in practice.
The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in todays ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today. Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students? interpretation and reporting skills.
The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices. The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.
Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. The module is designed to provide an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour, and introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.
The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.
In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module is about appreciating the importance of the ever-evolving, dynamic digital marketing landscape. This module introduces students to the digital marketing channels and their applications. It presents theoretical frameworks and models, which are relevant to digital marketing practice. It examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning. It introduces students related legislation, regulation and codes of practice.
Selling is an essential function of business. This module provides students with the opportunity to gain and develop essential selling and negotiation knowledges and skills. It will particularly consider the international perspective in selling to prepare the students for the importance of taking into account the richness of our current global context. The module supports the BABM&M course as it supports a marketing management perspective which includes understanding the selling function and learning from it to improve the overall marketing management function. There has been regular research confirming employers? need for employees with selling skills as they argue that ?selling is a life-blood of businesses? since businesses cannot survive without effective results from this important function. Accordingly, the understanding of this business function should give students the edge over other students without such knowledge when seeking employment opportunities. Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables students to learn how to be more persuasive while remaining ethical in their business transactions.
Students will explore the importance of the traits, behaviours and characteristics of leaders through the critical lens of current leadership models. To develop their knowledge of leadership in practice students will use real world case studies to develop their understanding of leadership dilemmas and how theory can be used to help solve them. Students will explore the role of Power, Influence and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition students will examine how leaders deal with conflict in the workplace through workplace examples and cases.
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project.
Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated 12 billion per annum; making it the second largest consultancy base in the world. Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations.
The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.
Marketing is an essential component of any organisation regardless of size and has application globally, helping an organisation to retain and recruit news customers and increase the scale of a business. Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Both functions need to be integrated within an organisation to improve business performance.
This final-year core module ?Leading Innovation? aims to enable students to study and apply in practice: a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate the synergies between leadership and innovation in a range of contexts
Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many others. In the digital age of accelerating change, disruptive technologies and rising competition, the ability to set strategy and to rapidly adapt that strategy in the light of changing reality is vital. Accordingly, strategy constitutes an increasingly important element of all professional business and management qualifications.
This module introduces the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Social marketing is a developing new science that make use of several disciplines in addition to marketing to help improve the welfare of our societies. This field has been applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence. Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies.
4.2London Metropolitan University (London Met) is a forward-thinking university with a mission to transform lives through t...
