Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.

Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.

You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

This innovative Business Management and Marketing BA course will provide you with a fantastic combination of business and marketing skills that you can apply in business, the public sector and not-for-profit organisations. Many organisations recruit business management and marketing graduates, not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more.

You will graduate with a strong foundation in both subject areas, improve your critical thinking and communication skills and established an entrepreneurial mindset. This, together with our Professional and Academic Development Programme, will provide you with the intellectual, professional and personal resources to enjoy a successful career in a multitude of sectors.

Jobs that a graduate of this course could go on to do include:

Digital Marketing Manager

Communications Manager

Management Consultant

Chartered Management Accountant

IT Consultant

Sales Executive

Logistics Manager

Banker

Investment Analyst

Operational Researcher

Market Researcher

Marketing Executive

Media Buyer

Media Planner

Advertising Account Executive

Public Relations Officer

Foundation year

Studying a Foundation Year, for whatever reason, offers an alternative route to Keele, and provides a unique opportunity to better prepare for your chosen degree. That extra year of study can improve your academic skills, expand your subject knowledge and, perhaps most importantly, build your confidence.

Duration of study

3 years or 4 years with international, placement or entrepreneurship year