Curious about studying Business Development and Innovation MScat Ulster University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Belfast Campus.
Full Time
Jan 2027
1 Year
This course is aimed at providing you with an in-depth knowledge and understanding of a range of business-related disciplines, with a particular focus on business development and innovation. The course covers several relevant topics and has links with institutions such as Harvard Business School and Babson College. If you are coming to the course with considerable existing industrial experience, it will support career progression - for example, moving from a technical discipline to a wider management role. If you're a more recent graduate, the course will significantly enhance business knowledge and skills to provide you with an increased knowledge of up-to-date and innovative organisational practice, based on a solid grounding in a range of relevant business disciplines.
4.3This module has been developed in association with Harvard Business School and is closely based on the Harvard Business School "Microeconomics of Competitiveness" (MOC) adapted to include a regional focus. The module explores not only theory and policy, but also the organisational structures, institutional structures, and change processes required for sustained improvements in competitiveness from a range of perspectives on a regional, national and international basis.
This module introduces students to an exploration of creativity and innovation within the discipline of business and management. The changing understanding of creativity is explored as well as personal approaches to creative problem solving. The broad nature of Innovation is examined - especially in terms of organizational culture / climate and new business models. The role of innovation in gaining strategic advantage is introduced.
Building on extant knowledge of the entrepreneurial process this module examines key aspects of entrepreneurial business development in theory and practice. The module builds on the knowledge gained in the earlier modules.
This module seeks to provide students with an appreciation of the processes of firm internationalisation and the key issues that affect marketing decisions in an international and global context. Firm level processes and activities are considered within the context of the global business environment. Students will be given the opportunity to assess opportunities for internationalisation and the barriers that must be addressed.
The module covers Innovation in Practice through a Business Process Innovation from both theoretical and practical perspectives. It introduces students to the crucial value creating processes within organisations. Moreover, the nature of business models is examined and creative approaches to new business models explored. Business Process Innovation is evaluated in different organisational contexts - both large and small organisations as well as in different sectors of the economy.
The module seeks to expose students of business development and innovation to the range of research methods, consultancy skills, and project management techniques available. Students will acquire appropriate knowledge and understanding of the various research and project management methodologies for the purposes of developing an applied management project proposal and project plan in preparation for undertaking a postgraduate management project.
This module examines applying strategy in the digital marketing context. When the tools of marketing change, marketing strategies and marketers themselves must evolve too. The focus of this module is therefore on supporting adaptive practice of current or potential future marketers through leveraging an applied project based learning approach toward developing strategic expertise in the digital transformation of the marketing function.
Strategy consists of the analysis and decisions an organisation undertakes in order to create and sustain competitive advantage. Understanding these interrelated processes is crucial for creating and developing organisations. This module explores these decisions areas from a range of contemporary perspectives and contexts.
