Explore the technologies, trends and audiences shaping global marketing, and learn to meet these demands through a creative and flexible approach. You'll grow into a media-savvy marketer with the confidence to respond to market changes, develop data-driven strategies, build creative campaigns and convert customer targets into leads, while you manage and lead international teams.You'll cover marketing in its entirety (traditional, contemporary, digital, social, retail and marcomms), but focus on contemporary theories and approaches – exploring how we think, feel and act learning why consumers are targeted predicting their next actions and developing data-driven strategic campaigns that turn targets into leads.You'll learn how marketing fits into the wider business landscape (touching on data, strategy, law, finance, research) and discover new marketing trends and pick up tips and tactics – taking values, ethics sustainability into consideration.Drawing on real case studies from around the world, you'll learn what content works in different cultures, explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future.