Curious about studying Business and Marketing Management - BA (Hons)at Oxford Brookes University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Sandwich
Jan 2027
4 Year
Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader. From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing. When you’re not learning from our experts in the lecture theatre, you’ll likely be in our Marketing and Social Media Lab. Here you’ll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud. To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice. Full time - 3 years, or 4 with work placement
This module supports your transition from your school/college to now studying an honours level undergraduate course. Through the lens of real business problems, you will acquire the necessary research, critical analysis, team working and communication skills that will be the foundation of your academic and future professional success. You’ll have the opportunity to develop your skills in specific areas, based on tutor feedback. This module will prepare you for your other first year modules, helping you to flourish in an academic environment.
To understand customer needs and market trends is intrinsic to the success of any business. On this module, you will look at the concepts and tools required by professional marketers to understand customer and market needs including a brief overview of consumer behaviour. Through traditional and contemporary techniques you’ll explore the process of marketing research and its role in gaining understanding of consumers and markets to meet organisational objectives. You’ll learn the academic concepts underlying marketing research and develop practical research and analytical skills. You will gain sufficient grounding in marketing research techniques and data analysis and its interpretation to enable you to carry out projects involving marketing research and data analysis.
Gain the key management and leadership skills you’ll need in a marketing environment. You will actively engage with the study of key management and leadership approaches by being exposed to the essential characteristics of organisations operating in a global context and the role of management within this. Also you will explore the functions of business, their interrelatedness and the impact of management and leadership styles on their operations. By examining how theoretical concepts and frameworks are applied in practice you will be exposed to a number of different scenarios so you build your awareness of how management decision making impacts business performance and also look at and learn the skills successful managers and leaders use to meet the challenges of a dynamic marketing environment.
You’ll look at finance for marketing and focus on its importance in a variety of business contexts. You will learn how to interpret and analyse simple financial statements in order to assess an organisation's performance and its financial strength. You’ll understand the basics of planning and budgeting and short-term decision making. Also you’ll develop your confidence in your ability to deal with the internal and external financial information important to marketing.
This is your introduction to the general principles of marketing. Through practical activities supported by lectures, you will learn to apply the tools and techniques used by professional marketers. You’ll gain understanding and appreciate the inter-relationships between different marketing and business concepts and be able to build upon the knowledge you develop in your subsequent second year modules.
You are the marketers of tomorrow, so it is key you understand and are able to respond to the ethical and environmental sustainability challenges that will be faced. As such, your learning is tied to the Business School’s commitment to the United Nations Principles for Responsible Management. You will discuss the meaning of ethical marketing and key environmental issues such as: global warming; pollution; biodiversity loss; freshwater depletion. Including the role of marketing in causing as well as responding to such issues. You’ll look at a variety of stakeholder perspectives and frameworks to aid the analysis of marketing responses.
This is your introduction to marketing consultancy through action (or experiential) based learning methods. In action learning, you’ll be part of a team to solve a real and relevant problem for a client. Through this approach to learning you’ll experience and analyse marketing as it happens in a work based context. In the lectures, you’ll develop marketing theory, skills and knowledge to support you in the second part of the module (i.e. workshops, lab work and field work) to work on behalf of a client organisation.
On this module, you will be able to identify and evaluate the latest developments in consumer behaviour. Which will include emerging consumer behaviour trends across different consumption contexts through the application and development of appropriate research methods and tools. You will also build a deeper understanding of: diversity; inclusivity; ethics; sustainability and skills in responsible marketing within different consumption contexts.
The communications environment is rapidly changing and you’ll look at contemporary approaches to integrated marketing communications in a wide range of contexts. You’ll also be introduced to Digital asset management as a concept for curation of digital artefacts and assets in the context of marketing communications, building your understanding of marketing communicative methods.
This module introduces the interlinked concepts of Customer Experience (CX)/Customer Relationship Management (CRM) as they are practised now. You will explore the strategic importance of these concepts to the modern marketer and their contribution to customer engagement and loyalty. As well as adding value to the product/service offering in order to create a competitive advantage. You’ll focus on the customer journey and how marketers can control/influence it to improve the customer’s overall experience.
This module is designed to introduce you to the operational role and functions of people management and how it supports organisations to manage their diverse workforce in an international context. People management is an essential tool for all line managers as it provides them with the skills, knowledge and competencies that equip you to be effective in how you recruit, motivate and reward your staff. This module offers you an operational ‘toolbox’ that covers all the core, fundamental features of people management. On successful completion of this module, you will be able to identify the essential components of viable people management policies whilst also illustrating their effectiveness and engage in appropriate and accurate communications amongst different business contexts.
This is your introduction to Experiential Marketing and how it combines digital platforms, new technologies and Artificial Intelligence to engage with its customers in unique, emotional, and immersive ways across both physical and digital (hybrid) settings. You’ll explore how Experiential Marketing has evolved from the product and service focus of the traditional marketing mix to the point where customers and businesses are co-creating new products and immersive experiences. You will examine the effectiveness of Experiential Marketing in real businesses and in doing so, apply theory to practice.
On this module, you’ll have the opportunity to develop, evaluate and implement both traditional and contemporary marketing strategy theories in as realistic a situation as possible. In parallel with lectures, you will be involved in workshop format sessions that will further consolidate and deepen your understanding of strategic marketing theory and concepts. In your workshops, a marketing strategy simulation game will run throughout the semester. Within the simulation, you will work in teams running brands that are competing with each other. This will help you to shape and implement strategic marketing plans with an innovative solution-oriented mindset within the context of a competitive environment.
Focus on the critical understanding of issues and dilemmas related to organisational business and marketing strategies. You will explore the ever-evolving dilemmas faced by marketing practitioners. These issues include but are not limited to: ethics; sustainability; equality; privacy and security. To address these issues, you will engage with various case studies that highlight the dilemmas organisations have to face regarding collecting personal data for profits, maintaining the impact of businesses on the environment, etc. Helping you to look at business and marketing practices with different perspectives.
Harness your knowledge of brands, communication strategies and business types gained through your degree. This module will help you to understand your potential future career paths, based on your strengths, skills and interests. You’ll get the support to be focused, differentiated and successful in planning your future careers through developing your: personal brand purpose; brand story; brand communication plan in a way that is consistent and authentic. You’ll look at theoretical and professional perspectives relating to management, professional ethics and other areas relevant to careers in business, marketing, events and related areas.
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