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Bachelor of Arts - BA
Main Site
Full Time
23-SEP-24
3 Years
Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.
Exam type
UCAS TariffUCAS Tariff:
112 Grades / Points required
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculatorNorthumbria University is committed to supporting all individuals to achieve their ambitions. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our University regardless of personal circumstances or background. To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfoSubject Requirements:There are no specific subject requirements for this course.GCSE Requirements:Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.Additional Requirements:There are no additional requirements for this course.International Qualifications:We welcome applicants with a range of qualifications which may not match those shown above.If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountryEnglish Language Requirements:International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
Students living in
England
9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
19,750 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.
19,750 per year
Students from International
This is the fee you pay if you are an International student. Please note, this fee has been confirmed.
Northumbria University offers students the opportunity to develop skills in a wide range of courses, creating a graduate community that...
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