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Bachelor of Arts (with Honours) - BA (Hons)
Paisley Campus
Full Time
08-SEP-25
1 - 4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Paisley Campus
Full time
08-SEP-25
1 - 4 Years
Select a an exam type
The BA (Hons) Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market. Our Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course. UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace. Programme Highlights You will develop effective communication skills and knowledge to prepare you for a wide range of traditional and digital business and marketing roles. The specialist marketing and business skills will help you stand out in a competitive job market. You’ll develop effective communication skills and knowledge to prepare you for a wide range of digital business and business and marketing roles. A focus on real industry issues will provide you with the practical experience to solve the business and marketing challenges faced by modern businesses. Graduates from this programme are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM). You will work with real companies to deliver business and marketing projects, putting knowledge into practice. Programme Details The BA (Hons) Business & Marketing programme allows you to tailor your studies to suit your career goals. Years 1 and 2 of the programme will develop your general and operational knowledge. Years 3 and 4 will deepen your knowledge of marketing principles, helping you develop managerial and strategic business and marketing knowledge. You will complete a dissertation research project on a topic of your choice. You can also choose to undertake a HEAR Award, where you’ll provide marketing support to businesses and increase your hands-on experience. Students have core business and marketing modules to study and have a wide selection of optional modules that they can choose to study too. Subjects include Introduction to Marketing, Marketing For a Better Future, Introducing People Management, Introduction to Accounting and Finance, Marketing Research Practice, Global Marketing, Digital Marketing and Analytics, Marketing Communications Mix, Contemporary Consumer Behaviour and many more. Careers Graduates from the BA (Hons) Business & Marketing programme have extensive knowledge of business and marketing techniques and an understanding of what makes a business environment successful. Graduates go on to secure roles in the areas of: Project director Sales promotion manager PR manager Product manager Marketing research specialist Marketing and business process manager Business development & marketing executive Digital marketing executive Social media manager
Exam type
A levelA level:
CCC Grades / Points required
Scottish Higher:
CCCC Grades / Points required
UCAS Tariff:
96 Grades / Points required
International Baccalaureate Diploma Programme:
24 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H3,H3,H3,H3 Grades / Points required
Pearson BTEC Extended Diploma (QCF):
MMM Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
MMM Grades / Points required
Scottish HNC:
Pass Grades / Points required
Scottish HND:
Pass Grades / Points required
T Level:
M Grades / Points required
For year 2 entry, BBB required
Not currently available, please contact university for up to date information.
Not currently available, please contact university for up to date information.
For year 2 entry, 28 points required
Not currently available, please contact university for up to date information.
For year 2 entry, DDM required in relevant subject
Not currently available, please contact university for up to date information.
Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management
Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business
For Year 2 entry
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£1,820 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£9,250 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.
£15,500 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£15,500 per year
Students from International
This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
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