Business and Marketing BA (Hons)
University of the West of Scotland
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Paisley Campus

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Study mode

Full Time

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Start date

08-SEP-25

time
Duration

1 - 4 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Paisley Campus

Study mode

Full time

Start date

08-SEP-25

Duration

1 - 4 Years

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Subjects

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Business & Management Studies
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Marketing
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Exam type

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A level
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Scottish Higher
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UCAS Tariff
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International Baccalaureate Diploma Programme
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Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
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Pearson BTEC Extended Diploma (QCF)
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Scottish HNC
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Scottish HND
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T Level
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Channel Islands
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EU
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Rest of World
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Course info

The BA (Hons) Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market. Our Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course. UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on ...Read more

The BA (Hons) Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market. Our Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course. UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace. Programme Highlights You will develop effective communication skills and knowledge to prepare you for a wide range of traditional and digital business and marketing roles. The specialist marketing and business skills will help you stand out in a competitive job market. You’ll develop effective communication skills and knowledge to prepare you for a wide range of digital business and business and marketing roles. A focus on real industry issues will provide you with the practical experience to solve the business and marketing challenges faced by modern businesses. Graduates from this programme are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM). You will work with real companies to deliver business and marketing projects, putting knowledge into practice. Programme Details The BA (Hons) Business & Marketing programme allows you to tailor your studies to suit your career goals. Years 1 and 2 of the programme will develop your general and operational knowledge. Years 3 and 4 will deepen your knowledge of marketing principles, helping you develop managerial and strategic business and marketing knowledge. You will complete a dissertation research project on a topic of your choice. You can also choose to undertake a HEAR Award, where you’ll provide marketing support to businesses and increase your hands-on experience. Students have core business and marketing modules to study and have a wide selection of optional modules that they can choose to study too. Subjects include Introduction to Marketing, Marketing For a Better Future, Introducing People Management, Introduction to Accounting and Finance, Marketing Research Practice, Global Marketing, Digital Marketing and Analytics, Marketing Communications Mix, Contemporary Consumer Behaviour and many more. Careers Graduates from the BA (Hons) Business & Marketing programme have extensive knowledge of business and marketing techniques and an understanding of what makes a business environment successful. Graduates go on to secure roles in the areas of: Project director Sales promotion manager PR manager Product manager Marketing research specialist Marketing and business process manager Business development & marketing executive Digital marketing executive Social media manager

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
116th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
128th
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 91 = 9% Drop-out rate Source: UNISTATS, 2019
9%
What students say
S
Safa
23 Jan 23

it was amazing experience at glos as its my learning final stage. the staff is very cooperative and..Read more

SR
Student Reviewer
23 Dec 19

Quite good. Only regret that the badminton courses are quite far from..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

CCC Grades / Points required

Scottish Higher:

CCCC Grades / Points required

UCAS Tariff:

96 Grades / Points required

International Baccalaureate Diploma Programme:

24 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

H3,H3,H3,H3 Grades / Points required

Pearson BTEC Extended Diploma (QCF):

MMM Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

MMM Grades / Points required

Scottish HNC:

Pass Grades / Points required

Scottish HND:

Pass Grades / Points required

T Level:

M Grades / Points required

For year 2 entry, BBB required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

For year 2 entry, 28 points required

Not currently available, please contact university for up to date information.

For year 2 entry, DDM required in relevant subject

Not currently available, please contact university for up to date information.

Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management

Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business

For Year 2 entry

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£1,820 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

£15,500 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£15,500 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

UCAS/IDP Connect

Latest reviews

Latest Business Studies reviews

Business Studies
Business Studies
Marketing
S
Safa
23 Jan 23
Business BA (Hons)
it was amazing experience at glos as its my learning final stage. the staff is very cooperative and...
Read more
SR
Student Reviewer
23 Dec 19
Business BA (Hons)
Quite good. Only regret that the badminton courses are quite far from...
Read more
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How Business Studies students rated:

Student rating
( 3.9) 55 reviews
5 star
21%
4 stars
51%
3 stars
26%
2 stars
1%
1 star
1%

How all students rated:

Student rating
( 4.1) 610 reviews
5 star
32%
4 stars
50%
3 stars
14%
2 stars
3%
1 star
1%
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Uni info

University of the West of Scotland
High Street Paisley Renfrewshire PA1 2BE United Kingdom
Nearest train station: Paisley Canal  0.2 miles away
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