Course overview

Get the game-changing expertise and insight you need to create, position and grow a brand. Learn the principles of business with a core of marketing expertise - a potent combination.

Even though it's important to understand the theory well, what really matters is how it can be applied in the real world. Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes.

Discover how successful companies handle key issues like sustainable development and business ethics, and how they embrace technology and manage teams.

Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course.

Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects.

Embrace the opportunity to work with local businesses and communities on live projects, and also on a placement.

"Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company” (Aisling Whelan, 2023).

Professional accreditations

The Chartered Institute of Marketing (CIM)
The University of Hertfordshire Business School is one of four strategic University CIM partners in the UK and commended study centre for successive years, providing access to additional marketing learning opportunities.

You are eligible to study for Chartered Institute of Marketing (CIM) qualifications both at university and after you graduate.

Benefit from our strong commercial and professional relationships including the CIM, which gives access to their regional marketing club, and annual pitch competition.

Your future career

Careers in marketing that look at its application to business development are popular with Business and Marketing graduates. Shaping the future of business with marketing led initiatives, 90% of students go on to work and/or study (Graduate Outcomes, 2018-2020).

Possible roles of employment include:

• Digital marketing specialist
• Web consultant
• Marketing and business development
• Brand marketing executive
• Marketing manager
• Advertising account manager

Join an impressive graduate network who have gone both agency and client side, into organisations such as Amazon, Canon, Debenhams Ottoway, BBC and Barclays, as well as various agencies in London and the UK.

In addition to attracting customers, marketing also provides valuable information to upper management, which aids in strategic planning and better decision making. You'll walk away from this course with valuable, transferable expertise in marketing, strategy, and marketing communications.