This wide-ranging programme provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning. You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.Whether you want to strike out in business on your own, or work with international companies, start-ups or not-for-profit organisations, this course gives you the ability and expertise to accelerate your career.If you want to transform your thinking, develop your marketing, enterprise and leadership skills, and learn how to adapt to change, then this course is for you.Length: 3 years (or 4 with a work placement)