This course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities.The BA (Hons) Business and Marketing course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:* Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. * Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.* Hone a broad range of practical and transferrable skills – creative, analytical, inter-personal and communications.

* Real world applications - A distinctive feature of this course is the focus onreal-worldd engagement and authentic assessments in a range of business and marketing situations. You wil have the opportunity to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects. Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice.* Highly flexible and transferable course options - This course is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuingyourr chosen specialism.* DigiComm Lab - Access our DigiComm Lab supports and develops your digital literacy skills through using industry standard marketing platforms and software.* Prepare for your future - Prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L’Oreal, Rolls Royce and Warner Brothers.* Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.Accreditation and Professional RecognitionChartered Institute of Marketing (CIM) Graduate Gateway ProgrammeThis course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.