The innovators of the 21st century will think across arts, science, engineering, humanities and enterprise to deliver innovative products, services and ways of living. They will be team players with a breadth of skills and qualities that enable them to work across specialisms and cultures.This course combines in-depth subject specialism in business and management with interdisciplinary breadth, creative teamwork and entrepreneurial skills. In conjunction with your business management studies, you will apply your subject knowledge by translating ideas into innovative solutions, which may include plans for digital and creative enterprises, both social and commercial.This course will help you to develop the analytical, critical and creative skills needed to succeed in today's dynamic professional environment. Studying a range of business and management areas from marketing and project management to corporate social responsibility and strategy, you will be supported by outstanding facilities and academic guidance. In equipping you to use a variety of critical, theoretical and practical skills and knowledge, the course will prepare you for a career in business management.You will come together with students from other innovation disciplines, such as computer science, psychology and geography. Each subject contributes a different perspective on a challenge as you identify needs and develop ideas. By drawing on your unique ideas and views on the world, you will learn from your subject and other students to develop innovative solutions together.By the time you graduate, you will have a portfolio of work ranging from live client projects to planning your own entrepreneurial venture. You will have learned how to evaluate the potential of your product or service and how to finance it, and you will have a network of peers and advisers who have worked with you along the way.