Business and Management (Entrepreneurship and Innovation)

University of Reading

Develop the skills to become a successful entrepreneur, and prepare for a career in the rapidly changing world of business, with our BSc Business and Management (Entrepreneurship and Innovation) degree.This programme, taught by experts from Henley Business School, combines the rigour of a management degree with the creative spirit of entrepreneurship.You’ll gain the expertise to embark on your own business venture, with modules covering opportunity recognition and evaluation, financing, "growth-hacking", and resource management.Your studies will provide:- a solid foundation in business, marketing, and entrepreneurial finance- practical entrepreneurial techniques, including lean start-up, business model generation, and design thinking- hands-on experience in business development and sales- the ability to manage and direct yourself as an entrepreneur- the opportunity to create a business idea through the Entrepreneurial Project module.