As a creative business and media professional, you’ll know how to meet the needs of 21st-century consumers through new media technologies. You’ll also learn the skills to address issues of diversity and sustainability across the world of business. You’ll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices.Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond. As a graduate of our Business and Management and Media Communications degree at Bath Spa, you’ll develop practical skills in marketing, creative strategy, public relations (PR), innovative solution-finding (design thinking) and social media management – through the lens of inclusive and sustainable business futures.This optional placement year provides you with the opportunity to identify, apply for and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.